Please read the piece below by Gary Wiesner regarding how to handle and not too handle competition.
I am not posting this to start yet another debate as to whether emails received from a DNForum member are spam or not or whether the use of this forums' mail service was right or wrong, just to highlight that competition is a fact of life!
I am sure much of it will ring bells in your ears even though it relates to a totally unrelated industry to that we we are all part of. (Apart from you AMERICAR
)
All Is Fair In Love, War and Business by Gary Wiesner
Iââ¬â¢ve been hearing a lot of complaining recently about how competitors in our industry are not ââ¬Åplaying fairââ¬Â. Iââ¬â¢ve been told that these competitors have the nerve to go directly to the market place and offer lots of great programs to lure your customer away from the protective bosom of your company into their evil corporate clutches. Boy, talk about nerve!
How dare they invade our comfy little world and stir up trouble. Our customers were happy with the way we did business before these interlopers showed up. Our customers were happy waiting for the parts they ordered until we were good and ready to deliver them. 24-hour service? Heck they were lucky if they got a delivery within 24 days! Accurate description? Well at least it was accurate the way we looked at it. Fast call response? It depends whose standards you are going by. We usually got around to calling back within a few days if we had or could find the part. We didnââ¬â¢t bother calling if we didnââ¬â¢t have it, thatââ¬â¢s just a waste of time! No surprises on delivery? Heck, most of the time our customers werenââ¬â¢t surprised, they were dumbfounded!
Now these outsiders are trying to steal these customers that know and love us right out from under our noses. They donââ¬â¢t even try to hide what they are doing! They send salesmen to our customerââ¬â¢s shop to convince them. They hold meetings with insurance companies to prove that they can do a better job of servicing their needs. They send fliers, ads and brochures directly to your customer to show that there is a better way to do business. They are trying to make us look bad, and we are making it easy for them.
When was the last time we took a good hard look at the way we do business? Are we involved in any certification program that we adhere to? Are we CAR certified, CAR Gold Seal, I-Car Gold or Platinum, or ISO certified. Do we receive an independent survey or assessment of our goods and services from an outside source that lets us know how our customers really feel about our company? When did you last wonder ââ¬Åwhat can I do to make my competition hate meââ¬Â? That is what your competitors are doing. They are doing what competitors are supposed to do, competing!
So, stop complaining! Get out and do something about it. Show your customers you can do what the ââ¬Åbig guysââ¬Â are promising. Be ready to deliver in more ways than one! Do whatever it takes to fight back and stay competitive! Remember, nobody likes a complainer. Our last Presidential election proved that!
Taken from http://www.autorecyc.org/docs/newsroom/speaks/2001/speaksmayjune01.htm
All sounds familiar huh?
Come on guys and gals, every industry and business has to work to be better than their competitors.
And anyway, this forum is dedicated to Domain Names, hence the name DNForum.com.
SiteTutor.com is a webmasters community - more than just domains, somewhere for people to learn how to develop and profit from the internet.
Each site will attract different types of members, some will be members of both, but, at the end of the day that is the choice of the individual.
sitetutor.com is in competition with here, so what! I as a free person will remain a member of both, use both sites to improve the many skills required to achieve some form of success in business.
Is that wrong? To me that is my right as a free person, and I shall wander where ever the doors remain open. If a door is shut, then hoepfully what I learn here and there will allow me to find the key.
The key to making a success of my life.
To close, apologies for the length of this post, it is not intended to threaten or undermine people and their opinions. I hope that it has a positive effect and encourages people to better themselves in life and in business.
I am not posting this to start yet another debate as to whether emails received from a DNForum member are spam or not or whether the use of this forums' mail service was right or wrong, just to highlight that competition is a fact of life!
I am sure much of it will ring bells in your ears even though it relates to a totally unrelated industry to that we we are all part of. (Apart from you AMERICAR
All Is Fair In Love, War and Business by Gary Wiesner
Iââ¬â¢ve been hearing a lot of complaining recently about how competitors in our industry are not ââ¬Åplaying fairââ¬Â. Iââ¬â¢ve been told that these competitors have the nerve to go directly to the market place and offer lots of great programs to lure your customer away from the protective bosom of your company into their evil corporate clutches. Boy, talk about nerve!
How dare they invade our comfy little world and stir up trouble. Our customers were happy with the way we did business before these interlopers showed up. Our customers were happy waiting for the parts they ordered until we were good and ready to deliver them. 24-hour service? Heck they were lucky if they got a delivery within 24 days! Accurate description? Well at least it was accurate the way we looked at it. Fast call response? It depends whose standards you are going by. We usually got around to calling back within a few days if we had or could find the part. We didnââ¬â¢t bother calling if we didnââ¬â¢t have it, thatââ¬â¢s just a waste of time! No surprises on delivery? Heck, most of the time our customers werenââ¬â¢t surprised, they were dumbfounded!
Now these outsiders are trying to steal these customers that know and love us right out from under our noses. They donââ¬â¢t even try to hide what they are doing! They send salesmen to our customerââ¬â¢s shop to convince them. They hold meetings with insurance companies to prove that they can do a better job of servicing their needs. They send fliers, ads and brochures directly to your customer to show that there is a better way to do business. They are trying to make us look bad, and we are making it easy for them.
When was the last time we took a good hard look at the way we do business? Are we involved in any certification program that we adhere to? Are we CAR certified, CAR Gold Seal, I-Car Gold or Platinum, or ISO certified. Do we receive an independent survey or assessment of our goods and services from an outside source that lets us know how our customers really feel about our company? When did you last wonder ââ¬Åwhat can I do to make my competition hate meââ¬Â? That is what your competitors are doing. They are doing what competitors are supposed to do, competing!
So, stop complaining! Get out and do something about it. Show your customers you can do what the ââ¬Åbig guysââ¬Â are promising. Be ready to deliver in more ways than one! Do whatever it takes to fight back and stay competitive! Remember, nobody likes a complainer. Our last Presidential election proved that!
Taken from http://www.autorecyc.org/docs/newsroom/speaks/2001/speaksmayjune01.htm
All sounds familiar huh?
Come on guys and gals, every industry and business has to work to be better than their competitors.
And anyway, this forum is dedicated to Domain Names, hence the name DNForum.com.
SiteTutor.com is a webmasters community - more than just domains, somewhere for people to learn how to develop and profit from the internet.
Each site will attract different types of members, some will be members of both, but, at the end of the day that is the choice of the individual.
sitetutor.com is in competition with here, so what! I as a free person will remain a member of both, use both sites to improve the many skills required to achieve some form of success in business.
Is that wrong? To me that is my right as a free person, and I shall wander where ever the doors remain open. If a door is shut, then hoepfully what I learn here and there will allow me to find the key.
The key to making a success of my life.
To close, apologies for the length of this post, it is not intended to threaten or undermine people and their opinions. I hope that it has a positive effect and encourages people to better themselves in life and in business.