I think its a pretty nice one, out of all the VCVCs. Starting with A is a big pro, and it is easily pronounceable. Sounds like a name also, to me it seems very brandable. I wouldnt sell it for under 1k$. Value around: 1-1,5k$, which is likely to increase dramatically in the next year imho (when all the crappy LLLL.coms are gone).