I get your point but if you have to brand it, get the phrase into common use, and ultimately spend time and money on a route to monetisation the domain is not premium. There is really no reason to spend lots of money on this when you can get similar nonsensical alternatives for reg fee and spend the same amount of resources branding it. In just two mins I found EverywhereFriends.com, AnyPlaceFriends.com, and WhereverFriends.com. They make the same amount of sense as AnywhereFriends.com and are also not premium. They could all be got for reg fee.