AOL Just Bought Advertising.com for $435 Million

[Duke]

http://story.news.yahoo.com/news?tm...=/ap/20040624/ap_on_hi_te/aol_advertising_com

Advertising.com is a major business so no telling what part of the value is attributed to the domain name but still an eye-popping transaction.

Further evidence of a huge rebound in ecommerce and advertising that is helping to fuel the domain market. Should have several years to run as we have just begun the upswing.

 

[Jack Gordon]

W-o-w

 

[MediaHound]

Thanks for that, Duke

 

[WebCat]

Holy MacaFreakinRoni!

Do you know how many blue widgets you could buy for that much money??!! :-O

 

[Deleted member 4749]

O la la

 

[NameWolf]

That is good news for all. While still not close to the boom days, .NET business and investment is on the up & up.

NW

 

[guiwang]

A good news,the internet domain storm is cmong again?I hope.

Bean

 

[cyphix]

:-o

 

[URLCollection]

Great post Duke - Heard that this AM - Advertising.com = $132 million in revenues for 2003 and employs more than 300 people. That works out to be just less than 3 times gross annual revenue. I remember when the domain name sold for about $1 Million around 1998 when they started the company. Steve

 

[mike031]

This days you will see the AOL service it self filled with advertisments pretty much wherever you go... Mail, chats and all over the place! They have packed things up just recently and I wouldn't be surprised if they make 5x much that per month just from their current cliental... So 500 mill is nothing to them because obviously things are working out for them

 

[aguss]

its funny how advertising company sold for 'only' $435 million today compared to paypal was sold to ebay for $1,5 billion not so long ago.

 

[Jeffreyw]

Wow 435M!!!!! I can quit working with amount! And start helping others with that money...

 

[Jeffreyw]

Wait. Does the amount includes all the business assets of Advertising.com? Not just the domain.

 

[clemzonguy]

Ultsearch has WWWADVERTISING.COM
But the business model here is different than just simple PPC advertising on the domain site. This is a great example of how one can take a premium name and make it prosper with a solid business model. Owning the top .com in any industry allows one to make huge headway.

 

[Jernet]

Great post Duke - Heard that this AM - Advertising.com = $132 million in revenues for 2003 and employs more than 300 people. That works out to be just less than 3 times gross annual revenue. I remember when the domain name sold for about $1 Million around 1998 when they started the company. Steve[/QUOT]

Not a bad little growth spurt

 

[QuantumBeam]

......... :cheeky: ........

 

[gogeorge]

The losses were doubling recently as well. So the underlying business model was very questionable. So they most have thought very highly of the domain name.

 

[mole]

Good observations, george.

 

[lilian]

agree with george

 

[adoptabledomains]

Wait. Does the amount includes all the business assets of Advertising.com? Not just the domain.

Yes, that's not just the name. Even without assets, it's not just a name either, it's a developed name with business traffic.