It is a very strong name and the market is huge, so there will be plenty of potential end-users. The .info extension doesn't suit perfectly to the keyword IMO, but due to the killer-generic domain name, it will quickly climb the search engine rankings.
I think this domain will do very well on huge domaining events like T.R.A.F.F.I.C. and I wouldn't be surprised if I saw it sell for $30k to a reseller.
I think I would've developed it and waited for an end-user. The keyword has tons of advertisers and very high RPC, so I believe you can build a good income while you're waiting for the right buyer.