Guess you are right MH.
I was soooo happy when I caught it, then i thought, it was too easy, so I researched it, and amazingly enough, i discovered that although apparently both are used, it does come from 'awe', so the reason i bought it for, which was branding it for my domains, is ...gone.
I gues technically, according to websters, it is a used term, so it should make it easier to sell on ebay.
:-(