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Finding funding is one of the biggest challenges small business owners face. Traditional loans can be difficult to qualify for, investors are often hard to reach, and bootstrapping can only take you so far.
One alternative for funding a business that’s gained traction in recent years is crowdfunding, and there are many platforms through which you can run a crowdfunding campaign. Some platforms are designed for product launches, while others focus on equity investments, community-based fundraising, or niche industries. Choosing the right platform can make a significant difference in how much funding you raise and the audience you attract.
Let’s explore some of the top crowdfunding platforms for small businesses so you can secure the funding you need to reach your next milestone.
Crowdfunding is a fundraising method that allows businesses, startups, and entrepreneurs to raise money from a large group of people instead of relying on a single investor or traditional lender. Contributors typically make small individual contributions that add up to help fund a business idea, product launch, expansion, or other growth initiative.
Most crowdfunding campaigns are hosted on online platforms that provide a centralized place to share your story, showcase your business, explain your funding goals, and engage with potential backers. Many entrepreneurs use videos, images, product demonstrations, and regular updates to build trust and generate interest in their campaigns.
Depending on the platform, contributors may receive rewards, early access to products, equity in the company, or simply the satisfaction of supporting a business they believe in. Crowdfunding platforms generally charge a percentage of the funds raised, and some may also charge payment processing, setup, or promotional fees.
Here are 23 popular crowdfunding sites you can use to fund and fuel your startup:
We’ve highlighted their strengths, considerations, and best use cases below.
Kickstarter is one of the most well-known crowdfunding platforms out there. In fact, people have used it for over 650,000 projects. It operates on an all-or-nothing funding model, meaning creators receive funding only if they meet their fundraising goal. If the campaign falls short, backers are not charged, and no funds are collected.
This can also be a great way for small businesses to gauge demand for their idea before investing heavily in production. A successful Kickstarter campaign can help you build an audience, generate buzz, and secure pre-orders from customers who are excited about your idea.
Pros:
Considerations:
Best for:
Like Kickstarter, you can use Indiegogo to start up any project or idea. But unlike Kickstarter, you can set up nonprofits on the site.
A unique feature of Indiegogo is that it extends the life of successful campaigns through its marketplace, where backers and shoppers can continue discovering and purchasing funded products after the campaign ends.
Pros
Considerations
Best use cases
Unlike all the other platforms on this list, which are all one-time donation sites, Patreon is a monthly subscription platform where supporters and donors provide regular monthly contributions, rather than make one bulk payment. You can support projects for as little as $1 per month or as high as you would like to go. It’s sort of like a donated subscription.
The goal is not to support a particular project, but to provide ongoing support for a creative venture or artist, such as supporting your favorite webcomic, band or musician, or even your favorite podcast.
Pros
Considerations
Best use cases
GoFundMe is known more for personal fundraising, charitable causes, and community support campaigns than crowdfunding, but it can be used for business fundraising as well. It’s designed to help individuals, organizations, and small businesses raise money through donations from friends, family, customers, and supporters.
For small business owners, GoFundMe can be a useful option when raising money for specific needs such as recovering from a natural disaster, covering unexpected expenses, supporting a community initiative, or funding a mission-driven project. The platform does not require you to reach a fundraising goal before accessing donations, so it’s a flexible option for campaigns that need immediate financial support.
Pros
Considerations
Best use cases
Chuffed is a crowdfunding site that is only for nonprofits, charities, social enterprises, community projects, or persons in need, so no inventions or art projects. Pitches are limited to just 50 words, and you’ll promote your cause to your different social networks.
There are no delays as you’re trying to hit targets or reach specific levels before you get your funds; the funds can be transferred to a credit card on a rolling seven-day cycle or to a PayPal account as they come in.
Pros
Considerations
Best use cases
ArtistShare is a crowdfunding platform created specifically for artists, musicians, composers, filmmakers, writers, and other creative professionals. It focuses on helping creators fund artistic projects while building deeper connections with their audiences. Instead of simply asking for donations, creators can offer fans exclusive experiences, behind-the-scenes access, early releases, and other unique rewards in exchange for support.
ArtistShare’s niche focus makes it particularly attractive for creators whose projects may get lost on larger, more general crowdfunding platforms. The platform emphasizes the value of the creative journey itself, giving supporters opportunities to participate in and follow a project’s development.
Pros
Considerations
Best use cases
Mightycause is a fundraising platform designed primarily for nonprofits, charitable organizations, schools, and community groups. The platform offers a variety of fundraising tools, including crowdfunding campaigns, peer-to-peer fundraising, event management, donor tracking, and recurring giving programs. Its focus on long-term fundraising makes it a popular choice for organizations looking to build sustainable donor relationships rather than run a single campaign.
The platform helps organizations manage fundraising efforts across multiple channels while giving supporters several ways to get involved. Features like team fundraising, giving days, and event-based campaigns can help organizations expand their reach and engage donors throughout the year.
Pros
Considerations
Best use cases
Republic Europe is an equity crowdfunding platform that allows startups and growing businesses to raise capital from a large pool of investors. Equity crowdfunding gives investors an ownership stake in the company. This model can help businesses secure larger amounts of funding while building a community of investors who are invested in their long-term success.
The platform is particularly popular among startups and early-stage companies seeking growth capital without relying solely on venture capital firms or angel investors. Businesses can showcase their financials, growth plans, and market opportunities to potential investors, while supporters gain the opportunity to invest in private companies that may have previously been inaccessible.
Pros
Considerations
Best use cases
GiveWP is a WordPress plugin you can add to your WordPress site to collect donations from visitors. You can create donation forms, view your statistics and reports, manage donors, and integrate with third-party platforms like Stripe and PayPal.
GiveWP does not take any fees based on what you raise. They make their money selling premium add-ons to their system, which you can use if you need additional functionality.
Pros
Considerations
Best use cases
Charitable is another WordPress plugin that lets you collect donations on your WordPress website via PayPal. They don’t charge any transaction fees for credit card donations. You also can use well-known and trusted credit card processors like Stripe and Authorize.net.
The company, WP Charitable, built the plugin because they were “…were tired of seeing non-profits use hosted fundraising platforms that charge hefty fees and strip them of the ability to brand & control their donation pages.”
Pros
Considerations
Best use cases
LendingClub differs from traditional crowdfunding platforms by connecting borrowers with individual and institutional investors through a peer-to-peer lending model. Instead of raising money through donations, rewards, or equity investments, businesses apply for a loan and receive funding from investors willing to support qualified borrowers. In return, the business repays the loan over time with interest.
This platform can be a good option for small businesses needing a reliable source of funds rather than a one-time campaign. Since borrowers retain full ownership of their business, LendingClub appeals to entrepreneurs who want access to capital without giving up equity or managing a rewards-based fundraising campaign.
Pros
Considerations
Best use cases
AngelList is a platform that connects startups with accredited investors, angel investors, and venture capital firms. It’s focused on helping high-growth startups raise equity funding. Founders can use the platform to showcase their businesses and secure capital to support expansion, hiring, product development, and other growth initiatives.
The platform is particularly popular among technology startups and venture-backed companies seeking larger investments than most crowdfunding platforms can provide. AngelList can be great for startups with ambitious growth plans looking to break into the broader startup ecosystem.
Pros
Considerations
Best use cases
Ulule is an international, reward-based crowdfunding platform that helps entrepreneurs, creators, nonprofits, and small businesses raise money for projects through community support. It has become particularly popular among creative, social impact, and local business initiatives. Campaign creators can offer rewards to supporters in exchange for contributions, making it a strong option for businesses looking to validate ideas and build an audience while raising funds.
One of Ulule’s distinguishing features is its emphasis on community engagement and project support. The platform provides guidance and resources to help campaign owners improve their chances of success, making it appealing to first-time fundraisers. Businesses can use Ulule to launch products, fund creative projects, support sustainability initiatives, or bring community-focused ideas to life while building awareness around their brand.
Pros
Considerations
Best use cases
Funding Circle is a small business lending platform that connects business owners with investors through a marketplace lending model. It is not for fundraising; it provides term loans that businesses repay over time with interest. This makes it a practical option for established businesses that need capital but want to retain full ownership of their company.
Many small business owners use Funding Circle to finance growth initiatives, purchase equipment, hire employees, manage cash flow, or refinance existing debt. The application process is typically faster than traditional bank lending, and approved businesses receive a lump sum they can use for a variety of business purposes.
Pros
Considerations
Best use cases
Seed&Spark is a crowdfunding platform built specifically for filmmakers, storytellers, and other creative professionals working in video production. The platform helps creators raise funds for projects such as feature films, short films, documentaries, web series, and other media productions while also providing access to educational resources and a community of industry professionals and supporters.
What sets Seed&Spark apart is its focus on helping creators move projects through every stage of production. In addition to fundraising, the platform offers tools and guidance related to audience building, distribution, and project promotion.
Pros
Considerations
Best use cases
Crowdcube is another online investing site that lets investors choose which projects they want to back. It’s a great way for entrepreneurs to spread the risk of their new ventures a bit, while still getting the “grown-up” funding of investors without needing to deal with banks and financial institutions that typically aren’t interested in smaller projects.
So far, Crowdcube has invested over £1 billion into 1,000 projects with 1 million investors. Crowdcube is based in the UK, so it’s more geared toward the UK/European crowd. But if you’re based in the United States, it’s still worth a try if you want an international funding source.
Pros
Considerations
Best use cases
GoGetFunding is similar to GoFundMe. It is a crowdfunding platform that allows individuals, nonprofits, community groups, and businesses to raise money for a wide variety of causes and projects. The platform supports everything from personal and charitable fundraising to business ventures, creative projects, and startup ideas. Its flexible approach makes it accessible to fundraisers who may not fit neatly into the categories offered by more specialized crowdfunding platforms.
Campaign creators can customize their fundraising pages, share updates, and promote their efforts through social media and other marketing channels. Businesses can keep the funds they raise without needing to hit a specific fundraising threshold.
Pros
Considerations
Best use cases
Fundable is a crowdfunding platform built specifically for startups and small businesses looking to raise capital. Unlike many crowdfunding platforms that focus on donations or creative projects, Fundable offers both rewards-based crowdfunding and equity crowdfunding, giving founders flexibility in how they raise money. Businesses can choose to offer products and perks to supporters or provide investors with an ownership stake in the company.
One feature that sets Fundable apart is its pricing structure. Instead of taking a percentage of the money you raise, Fundable charges a flat monthly fee of $179 while your fundraising campaign is active, with no success fees on funds raised.
Pros
Considerations
Best use cases
While FundRazr is like a lot of the other crowd-funding platforms on this list, it has something none of the others do: a totally free option for artists and creatives! That’s because your donors are asked to “tip” FundRazr as a way to keep the service free for you.
There are also upgrades for a 5% platform fee.
FundRazr also allows third-party companies, such as agencies, professional fundraisers, and representatives, to set up fundraising campaigns on behalf of an organization or person. They even offer microprojects, which are repeatable, small projects that happen on a case-by-case basis.
Pros
Considerations
Best use cases
EquityNet is a network where entrepreneurs and investors can connect over projects. Entrepreneurs use EquityNet’s software to create a business plan and browse investor profiles by location, type, and amount.
Investors can also use EquityNet’s software to screen and analyze thousands of investment opportunities in a matter of minutes. They can use the software for analytics, benchmarking, and standardization to achieve the best results.
Pros
Considerations
Best use cases
GiveSendGo is a crowdfunding platform that allows individuals, nonprofits, ministries, and businesses to raise money through donation-based campaigns. The platform is known for its faith-based roots and emphasizes community support, encouragement, and fundraising without strict deadlines or fundraising minimums. Campaign creators can keep donations as they are received, making it a flexible option for causes that need access to funds quickly.
One of GiveSendGo’s biggest differentiators is its pricing structure. The platform charges no platform fees, allowing campaign organizers to keep more of the money they raise. Fundraisers are responsible only for payment processing fees, which are typically 2.7% plus $0.30 per donation for U.S. transactions. The platform also relies on optional donor tips to help cover operating costs.
Pros
Considerations
Best use cases
Kiva is a nonprofit crowdfunding platform that helps entrepreneurs, small business owners, and underserved communities access capital through crowdfunded loans. Unlike donation-based crowdfunding platforms, Kiva allows borrowers to receive loans that are funded by individual lenders around the world. These loans are typically offered with no interest or fees to the borrower, making Kiva a unique option for entrepreneurs who may not qualify for traditional financing.
Kiva is particularly valuable for early-stage businesses, sole proprietors, and entrepreneurs with limited credit history. The platform often serves business owners who face barriers to accessing conventional loans, including women, immigrants, and entrepreneurs in underserved communities.
Pros
Considerations
Best use cases
DonorSee is a crowdfunding platform focused on charitable giving and social impact projects. The platform connects donors directly with vetted nonprofit organizations and individuals working on causes around the world, including education, healthcare, clean water, poverty relief, and community development initiatives. A key feature of DonorSee is its emphasis on transparency, with project organizers providing video updates that show donors exactly how their contributions are being used.
Unlike traditional business-focused crowdfunding platforms, DonorSee is designed for fundraising campaigns that create measurable social impact. It’s an accountability-driven approach that helps build trust and can encourage ongoing donor engagement.
Pros
Considerations
Best use cases
The best crowdfunding platform is the one that aligns with your goals. Some platforms help startups connect with investors, while others focus on creative projects, nonprofit fundraising, or small business loans. Take time to evaluate your funding needs, target audience, and long-term plans before choosing where to launch your campaign.
Once you’ve made your choice, stay focused. A successful crowdfunding campaign depends on clear messaging, consistent promotion, and a compelling story. Directing supporters to a single campaign can help build momentum and maximize your fundraising efforts.
A successful crowdfunding campaign can help you attract customers, validate your idea, and build an audience that’s excited about what comes next.
When you’re ready to turn that momentum into a business, GoDaddy’s Airo AI Builder can help. Use simple prompts to create a website, online store, customer portal, marketplace, or booking system without coding. Airo includes hosting, deployment, payments, authentication, and custom domain support in one platform, helping you launch quickly and stay focused on growing your business.
Your crowdfunding campaign may fund your venture, but GoDaddy Airo can help you build what comes after.
Disclaimer: This content should not be construed as legal or financial advice. Always consult an attorney or financial advisor regarding your specific legal or financial situation. All trademark rights belong to their respective owners. Third-party trademarks are used here for demonstrative and educational purposes only, use does not represent affiliation or endorsement.
The post Best crowdfunding platforms for your small business appeared first on GoDaddy Blog.
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One alternative for funding a business that’s gained traction in recent years is crowdfunding, and there are many platforms through which you can run a crowdfunding campaign. Some platforms are designed for product launches, while others focus on equity investments, community-based fundraising, or niche industries. Choosing the right platform can make a significant difference in how much funding you raise and the audience you attract.
Let’s explore some of the top crowdfunding platforms for small businesses so you can secure the funding you need to reach your next milestone.
What is crowdfunding?
Crowdfunding is a fundraising method that allows businesses, startups, and entrepreneurs to raise money from a large group of people instead of relying on a single investor or traditional lender. Contributors typically make small individual contributions that add up to help fund a business idea, product launch, expansion, or other growth initiative.
Most crowdfunding campaigns are hosted on online platforms that provide a centralized place to share your story, showcase your business, explain your funding goals, and engage with potential backers. Many entrepreneurs use videos, images, product demonstrations, and regular updates to build trust and generate interest in their campaigns.
Depending on the platform, contributors may receive rewards, early access to products, equity in the company, or simply the satisfaction of supporting a business they believe in. Crowdfunding platforms generally charge a percentage of the funds raised, and some may also charge payment processing, setup, or promotional fees.
Top 23 crowdfunding platforms
Here are 23 popular crowdfunding sites you can use to fund and fuel your startup:
- Kickstarter
- Indiegogo
- Patreon
- GoFundMe
- Chuffed
- ArtistShare
- Mightycause
- Republic Europe
- GiveWP
- Charitable
- LendingClub
- AngelList
- Ulule
- Funding Circle
- Seed&Spark
- Crowdcube
- GoGetFunding
- Fundable
- Fundrazr
- EquityNet
- GiveSendGo
- Kiva
- DonorSee
We’ve highlighted their strengths, considerations, and best use cases below.
1. Kickstarter
Kickstarter is one of the most well-known crowdfunding platforms out there. In fact, people have used it for over 650,000 projects. It operates on an all-or-nothing funding model, meaning creators receive funding only if they meet their fundraising goal. If the campaign falls short, backers are not charged, and no funds are collected.
This can also be a great way for small businesses to gauge demand for their idea before investing heavily in production. A successful Kickstarter campaign can help you build an audience, generate buzz, and secure pre-orders from customers who are excited about your idea.
Pros:
- Large, well-established audience of potential backers
- Creates opportunities for product validation and customer feedback
- Supports reward-based campaigns that encourage participation
Considerations:
- You must meet your funding goal to receive funds
- Campaigns require significant marketing and promotion to succeed
- Platform and payment processing fees reduce the amount you keep
Best for:
- Launching a new product or invention
- Testing market demand before full-scale production
- Generating pre-orders and early customer interest
- Funding creative businesses, games, design projects, and technology products
- Building brand awareness before launch
2. Indiegogo
Like Kickstarter, you can use Indiegogo to start up any project or idea. But unlike Kickstarter, you can set up nonprofits on the site.
A unique feature of Indiegogo is that it extends the life of successful campaigns through its marketplace, where backers and shoppers can continue discovering and purchasing funded products after the campaign ends.
Pros
- Flexible Funding option lets you keep funds even if you miss your goal
- Supports both for-profit and nonprofit campaigns
- Marketplace provides additional exposure after funding ends
- Multiple fundraising options to fit different business needs
Considerations
- Platform and payment processing fees apply
- Competition can be strong in popular categories like technology and consumer products
Best use cases
- Launching innovative products and gadgets
- Raising funds for nonprofits and social impact initiatives
- Continuing product sales after a crowdfunding campaign ends
3. Patreon
Unlike all the other platforms on this list, which are all one-time donation sites, Patreon is a monthly subscription platform where supporters and donors provide regular monthly contributions, rather than make one bulk payment. You can support projects for as little as $1 per month or as high as you would like to go. It’s sort of like a donated subscription.
The goal is not to support a particular project, but to provide ongoing support for a creative venture or artist, such as supporting your favorite webcomic, band or musician, or even your favorite podcast.
Pros
- Can offer recurring funds
- Encourages long-term relationships with supporters
- Allows businesses to offer exclusive perks and content
- No need to launch a new fundraising campaign every time you need funding
Considerations
- Best suited for businesses that can consistently produce valuable content or benefits
- Requires ongoing engagement to retain members and reduce churn
- Success often depends on having an established audience or community
Best use cases
- Creators generating ongoing content such as podcasts, videos, newsletters, courses, or artwork
- Businesses building a membership-based community
- Brands offering exclusive content, behind-the-scenes access, or premium resources
- Entrepreneurs seeking recurring revenue instead of one-time fundraising
- Niche businesses with a loyal audience willing to support ongoing work
4. GoFundMe
GoFundMe is known more for personal fundraising, charitable causes, and community support campaigns than crowdfunding, but it can be used for business fundraising as well. It’s designed to help individuals, organizations, and small businesses raise money through donations from friends, family, customers, and supporters.
For small business owners, GoFundMe can be a useful option when raising money for specific needs such as recovering from a natural disaster, covering unexpected expenses, supporting a community initiative, or funding a mission-driven project. The platform does not require you to reach a fundraising goal before accessing donations, so it’s a flexible option for campaigns that need immediate financial support.
Pros
- Easy and quick to set up a campaign
- Funds can typically be accessed as donations are received
- Strong brand recognition and public trust
- No fundraising minimum required to keep donations
- Well-suited for sharing across social media and personal networks
Considerations
- Not designed for product launches or startup investing
- Success often depends on personal networks and community support
- Donors generally do not receive rewards or ownership stakes
- Business-focused campaigns may receive less visibility than charitable causes
- Requires a compelling story and active promotion to gain traction
Best use cases
- Raising funds for emergency business expenses
- Community-focused or mission-driven initiatives
- Funding nonprofit or charitable projects
5. Chuffed
Chuffed is a crowdfunding site that is only for nonprofits, charities, social enterprises, community projects, or persons in need, so no inventions or art projects. Pitches are limited to just 50 words, and you’ll promote your cause to your different social networks.
There are no delays as you’re trying to hit targets or reach specific levels before you get your funds; the funds can be transferred to a credit card on a rolling seven-day cycle or to a PayPal account as they come in.
Pros
- Designed specifically for nonprofits and social impact campaigns
- Allows recurring donations to support long-term fundraising efforts
- Integrates with peer-to-peer fundraising features
Considerations
- Not ideal for traditional startups or product-based crowdfunding campaigns
- Smaller audience than major platforms like Kickstarter or GoFundMe
- Some advanced fundraising features may require additional setup and management
Best use cases
- Nonprofit organizations and charitable initiatives
- Social enterprises and mission-driven businesses
- Community-driven fundraising campaigns
- Advocacy, environmental, and social impact projects
6. ArtistShare
ArtistShare is a crowdfunding platform created specifically for artists, musicians, composers, filmmakers, writers, and other creative professionals. It focuses on helping creators fund artistic projects while building deeper connections with their audiences. Instead of simply asking for donations, creators can offer fans exclusive experiences, behind-the-scenes access, early releases, and other unique rewards in exchange for support.
ArtistShare’s niche focus makes it particularly attractive for creators whose projects may get lost on larger, more general crowdfunding platforms. The platform emphasizes the value of the creative journey itself, giving supporters opportunities to participate in and follow a project’s development.
Pros
- Designed specifically for artists and creative professionals
- Encourages meaningful fan engagement throughout the project
- Supports exclusive rewards and behind-the-scenes experiences
- Can help creators build long-term communities around their projects
Considerations
- Smaller audience than major crowdfunding platforms
- Success often depends on having an existing fan base or following
- Not well-suited for traditional startup, technology, or product-based fundraising campaigns
Best use cases
- Funding music albums, concerts, and recording projects
- Supporting film, documentary, and video productions
- Financing books, writing projects, and publishing initiatives
- Building stronger relationships with fans and supporters
- Creative businesses seeking a niche crowdfunding community
7. Mightycause
Mightycause is a fundraising platform designed primarily for nonprofits, charitable organizations, schools, and community groups. The platform offers a variety of fundraising tools, including crowdfunding campaigns, peer-to-peer fundraising, event management, donor tracking, and recurring giving programs. Its focus on long-term fundraising makes it a popular choice for organizations looking to build sustainable donor relationships rather than run a single campaign.
The platform helps organizations manage fundraising efforts across multiple channels while giving supporters several ways to get involved. Features like team fundraising, giving days, and event-based campaigns can help organizations expand their reach and engage donors throughout the year.
Pros
- Comprehensive fundraising and donor management tools
- Supports recurring donations and long-term fundraising strategies
- Peer-to-peer fundraising features help expand campaign reach
- Designed specifically for nonprofit and community-focused organizations
Considerations
- Not intended for traditional startup or product-launch crowdfunding
- May offer more features than smaller organizations need
- Platform fees and payment processing costs can affect fundraising totals
Best use cases
- Nonprofit fundraising campaigns
- Community-driven organizations
- Peer-to-peer fundraising initiatives
- Annual giving campaigns and recurring donations
8. Republic Europe (formerly Seedrs)
Republic Europe is an equity crowdfunding platform that allows startups and growing businesses to raise capital from a large pool of investors. Equity crowdfunding gives investors an ownership stake in the company. This model can help businesses secure larger amounts of funding while building a community of investors who are invested in their long-term success.
The platform is particularly popular among startups and early-stage companies seeking growth capital without relying solely on venture capital firms or angel investors. Businesses can showcase their financials, growth plans, and market opportunities to potential investors, while supporters gain the opportunity to invest in private companies that may have previously been inaccessible.
Pros
- Provides access to a broad network of potential investors
- Investors receive equity rather than rewards or perks
- Can increase brand awareness and investor engagement
- Offers a structured fundraising process designed for startups
Considerations
- Founders must give up a portion of company ownership
- Campaigns require detailed financial and business information
- Regulatory and legal requirements can add complexity
- Only available in Europe
Best use cases
- Startups seeking growth capital
- Early-stage companies preparing to scale
- Founders interested in expanding their investor base
- Companies with strong growth potential
9. GiveWP
GiveWP is a WordPress plugin you can add to your WordPress site to collect donations from visitors. You can create donation forms, view your statistics and reports, manage donors, and integrate with third-party platforms like Stripe and PayPal.
GiveWP does not take any fees based on what you raise. They make their money selling premium add-ons to their system, which you can use if you need additional functionality.
Pros
- Integrates directly with WordPress websites
- Allows organizations to maintain full control over donor data
- Supports one-time and recurring donations
- Highly customizable donation forms and fundraising campaigns
- Eliminates the need to send donors to a separate crowdfunding platform
Considerations
- Requires a WordPress website to use
- More of a fundraising tool than a traditional crowdfunding marketplace
- Setup and maintenance may require some technical knowledge
- Premium features and add-ons can increase overall costs
Best use cases
- Nonprofits fundraising through their own WordPress website
- Organizations that want full control over branding and donor experience
- Recurring donation and membership programs
10. Charitable
Charitable is another WordPress plugin that lets you collect donations on your WordPress website via PayPal. They don’t charge any transaction fees for credit card donations. You also can use well-known and trusted credit card processors like Stripe and Authorize.net.
The company, WP Charitable, built the plugin because they were “…were tired of seeing non-profits use hosted fundraising platforms that charge hefty fees and strip them of the ability to brand & control their donation pages.”
Pros
- Integrates directly with WordPress for a seamless donor experience
- Core plugin is free to use
- Allows organizations to keep control of donor information
- Supports recurring donations through available extensions
- Customizable donation forms and fundraising campaigns
Considerations
- Requires a WordPress website and basic site management knowledge
- Lacks the built-in audience of traditional crowdfunding platforms
- Advanced functionality may require paid extensions
Best use cases
- Nonprofits fundraising through a WordPress website
- Charitable organizations seeking a low-cost donation solution
- Organizations running recurring giving programs
11. LendingClub
LendingClub differs from traditional crowdfunding platforms by connecting borrowers with individual and institutional investors through a peer-to-peer lending model. Instead of raising money through donations, rewards, or equity investments, businesses apply for a loan and receive funding from investors willing to support qualified borrowers. In return, the business repays the loan over time with interest.
This platform can be a good option for small businesses needing a reliable source of funds rather than a one-time campaign. Since borrowers retain full ownership of their business, LendingClub appeals to entrepreneurs who want access to capital without giving up equity or managing a rewards-based fundraising campaign.
Pros
- Businesses retain full ownership and control
- Structured repayment terms provide predictable budgeting
- Faster funding process than many traditional lending options
- No need to manage backers, rewards, or investor relations
- Can provide access to capital for a variety of business needs
Considerations
- Approval depends on creditworthiness and financial qualifications
- Loans must be repaid with interest, regardless of business performance
- Missed payments can negatively impact credit and future financing opportunities
Best use cases
- Funding business expansion projects
- Purchasing equipment or inventory
- Refinancing existing business debt
- Covering working capital needs
12. AngelList
AngelList is a platform that connects startups with accredited investors, angel investors, and venture capital firms. It’s focused on helping high-growth startups raise equity funding. Founders can use the platform to showcase their businesses and secure capital to support expansion, hiring, product development, and other growth initiatives.
The platform is particularly popular among technology startups and venture-backed companies seeking larger investments than most crowdfunding platforms can provide. AngelList can be great for startups with ambitious growth plans looking to break into the broader startup ecosystem.
Pros
- Access to a large network of investors and venture capital firms
- Potential to raise significant amounts of capital
- Supports long-term startup growth and scaling efforts
- Includes tools and resources beyond fundraising
Considerations
- Primarily geared toward startups with high-growth potential
- Founders must give up equity in exchange for funding
- Investors often expect strong traction, growth metrics, or a clear path to scale
- Competition for investor attention can be intense
Best use cases
- Venture-backed startups seeking growth capital
- Technology and software companies
- Founders looking to connect with angel investors
- Businesses preparing for rapid scaling and expansion
13. Ulule
Ulule is an international, reward-based crowdfunding platform that helps entrepreneurs, creators, nonprofits, and small businesses raise money for projects through community support. It has become particularly popular among creative, social impact, and local business initiatives. Campaign creators can offer rewards to supporters in exchange for contributions, making it a strong option for businesses looking to validate ideas and build an audience while raising funds.
One of Ulule’s distinguishing features is its emphasis on community engagement and project support. The platform provides guidance and resources to help campaign owners improve their chances of success, making it appealing to first-time fundraisers. Businesses can use Ulule to launch products, fund creative projects, support sustainability initiatives, or bring community-focused ideas to life while building awareness around their brand.
Pros
- Supports a wide variety of creative and business projects
- Reward-based model encourages supporter participation
- Strong focus on community engagement and campaign support
- Helpful resources for first-time fundraisers
Considerations
- Platform and payment processing fees apply
- Reward fulfillment can create additional costs and logistics challenges
- Less well-known in North America than some larger crowdfunding platforms
Best use cases
- Product launches and pre-order campaigns
- Creative projects such as books, films, music, and art
- Social impact and sustainability initiatives
- Community-focused business ventures
- Entrepreneurs seeking audience validation before launch
14. Funding Circle
Funding Circle is a small business lending platform that connects business owners with investors through a marketplace lending model. It is not for fundraising; it provides term loans that businesses repay over time with interest. This makes it a practical option for established businesses that need capital but want to retain full ownership of their company.
Many small business owners use Funding Circle to finance growth initiatives, purchase equipment, hire employees, manage cash flow, or refinance existing debt. The application process is typically faster than traditional bank lending, and approved businesses receive a lump sum they can use for a variety of business purposes.
Pros
- Businesses retain full ownership and control
- Funding can be used for a wide range of business needs
- Faster application and approval process than many traditional banks
- Fixed repayment schedules provide predictable budgeting
- No need to manage rewards, donors, or investors
Considerations
- Approval depends on business qualifications and financial health
- Loans must be repaid with interest
- Not suitable for startups seeking donations or community-based crowdfunding
- Interest rates and loan terms vary by borrower profile
- Missed payments can impact credit and future borrowing opportunities
Best use cases
- Business expansion and growth projects
- Equipment, inventory, or technology purchases
- Working capital and cash flow management
- Refinancing existing business debt
15. Seed&Spark
Seed&Spark is a crowdfunding platform built specifically for filmmakers, storytellers, and other creative professionals working in video production. The platform helps creators raise funds for projects such as feature films, short films, documentaries, web series, and other media productions while also providing access to educational resources and a community of industry professionals and supporters.
What sets Seed&Spark apart is its focus on helping creators move projects through every stage of production. In addition to fundraising, the platform offers tools and guidance related to audience building, distribution, and project promotion.
Pros
- Designed specifically for filmmakers and video creators
- Provides educational resources and production support
- Helps creators build and engage audiences throughout production
- Offers industry-focused visibility and networking opportunities
- Supports reward-based fundraising campaigns
Considerations
- Smaller audience than general crowdfunding platforms
- Campaign success still requires strong marketing and audience outreach
- Reward fulfillment can add costs and logistical challenges
Best use cases
- Independent films and documentaries
- Short films and web series
- Video and media production projects
- Filmmakers building an audience before release
16. Crowdcube
Crowdcube is another online investing site that lets investors choose which projects they want to back. It’s a great way for entrepreneurs to spread the risk of their new ventures a bit, while still getting the “grown-up” funding of investors without needing to deal with banks and financial institutions that typically aren’t interested in smaller projects.
So far, Crowdcube has invested over £1 billion into 1,000 projects with 1 million investors. Crowdcube is based in the UK, so it’s more geared toward the UK/European crowd. But if you’re based in the United States, it’s still worth a try if you want an international funding source.
Pros
- Gives businesses access to a large network of potential investors
- Allows founders to raise capital without taking on debt
- Can generate brand awareness alongside fundraising
- Investors become shareholders who are invested in the company’s success
Considerations
- Founders must give up a portion of company ownership
- Regulatory and legal requirements can increase complexity
- Campaigns require detailed business, financial, and growth information
- Investor expectations for performance and communication can be significant
Best use cases
- Startups raising equity funding
- High-growth businesses seeking expansion capital
- Consumer brands with an engaged customer base
- Companies looking to turn customers into investors
17. GoGetFunding
GoGetFunding is similar to GoFundMe. It is a crowdfunding platform that allows individuals, nonprofits, community groups, and businesses to raise money for a wide variety of causes and projects. The platform supports everything from personal and charitable fundraising to business ventures, creative projects, and startup ideas. Its flexible approach makes it accessible to fundraisers who may not fit neatly into the categories offered by more specialized crowdfunding platforms.
Campaign creators can customize their fundraising pages, share updates, and promote their efforts through social media and other marketing channels. Businesses can keep the funds they raise without needing to hit a specific fundraising threshold.
Pros
- Supports a broad range of fundraising categories
- Flexible funding model allows campaign owners to keep the funds raised
- Available to fundraisers in many countries
- Customizable fundraising pages and social sharing features
Considerations
- Does not provide the built-in visibility of some larger crowdfunding platforms
- Donors generally do not receive equity or ownership stakes
- Platform and payment processing fees apply
Best use cases
- Small business fundraising campaigns
- Startup and entrepreneurial projects
- Community and local business initiatives
18. Fundable
Fundable is a crowdfunding platform built specifically for startups and small businesses looking to raise capital. Unlike many crowdfunding platforms that focus on donations or creative projects, Fundable offers both rewards-based crowdfunding and equity crowdfunding, giving founders flexibility in how they raise money. Businesses can choose to offer products and perks to supporters or provide investors with an ownership stake in the company.
One feature that sets Fundable apart is its pricing structure. Instead of taking a percentage of the money you raise, Fundable charges a flat monthly fee of $179 while your fundraising campaign is active, with no success fees on funds raised.
Pros
- Supports both equity and rewards-based crowdfunding
- Flat monthly fee instead of a percentage of funds raised
- No success fees on capital raised
- Designed specifically for business and startup fundraising
Considerations
- Active campaigns require a $179 monthly subscription fee
- Equity campaigns involve regulatory and legal requirements
- Rewards-based campaigns typically use an all-or-nothing funding model
Best use cases
- Startup fundraising campaigns
- High-growth businesses seeking expansion capital
- Companies interested in equity crowdfunding
- Product-based startups launching rewards campaigns
19. FundRazr
While FundRazr is like a lot of the other crowd-funding platforms on this list, it has something none of the others do: a totally free option for artists and creatives! That’s because your donors are asked to “tip” FundRazr as a way to keep the service free for you.
There are also upgrades for a 5% platform fee.
FundRazr also allows third-party companies, such as agencies, professional fundraisers, and representatives, to set up fundraising campaigns on behalf of an organization or person. They even offer microprojects, which are repeatable, small projects that happen on a case-by-case basis.
Pros
- Allows campaign owners to keep donations as they are received
- Supports peer-to-peer fundraising and team campaigns
- Integrates with social media to help expand campaign reach
- Offers recurring donation options for ongoing fundraising
Considerations
- Not designed for equity crowdfunding or business investment opportunities
- Platform and payment processing fees may apply
- Campaign visibility often relies on an existing network of supporters
Best use cases
- Nonprofit fundraising campaigns
- Community and grassroots initiatives
- Social impact and cause-driven projects
20. EquityNet
EquityNet is a network where entrepreneurs and investors can connect over projects. Entrepreneurs use EquityNet’s software to create a business plan and browse investor profiles by location, type, and amount.
Investors can also use EquityNet’s software to screen and analyze thousands of investment opportunities in a matter of minutes. They can use the software for analytics, benchmarking, and standardization to achieve the best results.
Pros
- Connects entrepreneurs with a broad network of potential investors
- Includes business planning and fundraising tools
- Allows founders to raise capital without taking on debt
- Suitable for businesses across a variety of industries and growth stages
Considerations
- Founders must give up a portion of company ownership
- Raising capital can take significant time and effort
- Investors typically expect detailed financial and business information
Best use cases
- Startups seeking equity investment
- Small businesses raising growth capital
- Entrepreneurs developing investor-ready business plans
- Companies looking to connect with accredited and individual investors
- Businesses seeking alternatives to traditional venture capital funding
21. GiveSendGo
GiveSendGo is a crowdfunding platform that allows individuals, nonprofits, ministries, and businesses to raise money through donation-based campaigns. The platform is known for its faith-based roots and emphasizes community support, encouragement, and fundraising without strict deadlines or fundraising minimums. Campaign creators can keep donations as they are received, making it a flexible option for causes that need access to funds quickly.
One of GiveSendGo’s biggest differentiators is its pricing structure. The platform charges no platform fees, allowing campaign organizers to keep more of the money they raise. Fundraisers are responsible only for payment processing fees, which are typically 2.7% plus $0.30 per donation for U.S. transactions. The platform also relies on optional donor tips to help cover operating costs.
Pros
- No platform fees for campaign organizers
- Funds can be accessed without reaching a specific fundraising goal
- Supports a wide variety of fundraising causes
- Strong focus on community engagement and supporter encouragement
Considerations
- Payment processing fees of approximately 2.7% + $0.30 per donation
- Success depends heavily on external promotion and audience outreach
- Not designed for equity crowdfunding or investor fundraising
- Smaller mainstream audience than some larger crowdfunding platforms
- Donors do not receive ownership stakes or investment returns
Best use cases
- Community and cause-based fundraising campaigns
- Nonprofits, ministries, and faith-based organizations
- Small businesses seeking donation-based support
- Emergency fundraising efforts
22. Kiva
Kiva is a nonprofit crowdfunding platform that helps entrepreneurs, small business owners, and underserved communities access capital through crowdfunded loans. Unlike donation-based crowdfunding platforms, Kiva allows borrowers to receive loans that are funded by individual lenders around the world. These loans are typically offered with no interest or fees to the borrower, making Kiva a unique option for entrepreneurs who may not qualify for traditional financing.
Kiva is particularly valuable for early-stage businesses, sole proprietors, and entrepreneurs with limited credit history. The platform often serves business owners who face barriers to accessing conventional loans, including women, immigrants, and entrepreneurs in underserved communities.
Pros
- Offers loans with no interest to borrowers
- No application or fundraising fees
- Often accessible for entrepreneurs who may not qualify for traditional loans
- Allows business owners to retain full ownership of their company
- Builds community support and business visibility
Considerations
- Funds are loans and must be repaid
- The application and approval process can take time
- Initial fundraising often relies on support from personal networks
- Loan amounts may be smaller than those available through traditional lenders or investors
Best use cases
- Early-stage small businesses
- Entrepreneurs with limited access to traditional financing
- Minority-owned, women-owned, and immigrant-owned businesses
- Businesses seeking low-cost capital
- Community-focused ventures and local businesses
23. DonorSee
DonorSee is a crowdfunding platform focused on charitable giving and social impact projects. The platform connects donors directly with vetted nonprofit organizations and individuals working on causes around the world, including education, healthcare, clean water, poverty relief, and community development initiatives. A key feature of DonorSee is its emphasis on transparency, with project organizers providing video updates that show donors exactly how their contributions are being used.
Unlike traditional business-focused crowdfunding platforms, DonorSee is designed for fundraising campaigns that create measurable social impact. It’s an accountability-driven approach that helps build trust and can encourage ongoing donor engagement.
Pros
- Strong emphasis on transparency and accountability
- Video updates help donors see the results of their contributions
- Connects organizations with a global donor audience
- Encourages long-term donor engagement
Considerations
- Not designed for startups or for-profit business fundraising
- Organizations must provide regular project updates and impact reporting
- Competition for donor attention can be significant
Best use cases
- Nonprofit fundraising campaigns
- Social impact and humanitarian projects
- Charitable organizations seeking donor transparency
Choosing the right crowdfunding platform
The best crowdfunding platform is the one that aligns with your goals. Some platforms help startups connect with investors, while others focus on creative projects, nonprofit fundraising, or small business loans. Take time to evaluate your funding needs, target audience, and long-term plans before choosing where to launch your campaign.
Once you’ve made your choice, stay focused. A successful crowdfunding campaign depends on clear messaging, consistent promotion, and a compelling story. Directing supporters to a single campaign can help build momentum and maximize your fundraising efforts.
Turn business funding into momentum with GoDaddy
A successful crowdfunding campaign can help you attract customers, validate your idea, and build an audience that’s excited about what comes next.
When you’re ready to turn that momentum into a business, GoDaddy’s Airo AI Builder can help. Use simple prompts to create a website, online store, customer portal, marketplace, or booking system without coding. Airo includes hosting, deployment, payments, authentication, and custom domain support in one platform, helping you launch quickly and stay focused on growing your business.
Your crowdfunding campaign may fund your venture, but GoDaddy Airo can help you build what comes after.
Disclaimer: This content should not be construed as legal or financial advice. Always consult an attorney or financial advisor regarding your specific legal or financial situation. All trademark rights belong to their respective owners. Third-party trademarks are used here for demonstrative and educational purposes only, use does not represent affiliation or endorsement.
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