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Best performing PPC domains
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There are many views and approaches to PPC. Some people swear by high paying keyword lists and some don't. Personally, I think it is all about picking a niche without much concern with payouts and just stick to it and get to the top of your niche. Then when you have conquered that niche, move on to the next one.
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I always try to stick with relevant keywords for the domain. However, there is a lot of play in AVG. PPC for semantically equivalent keywords. Example:
Using "credit card" instead of "credit cards" as the keyword for a domain at sedo (or any other parking service that always keywords) will increase your RPC by about 50% with no difference in CTR.
Using "credit card" instead of "credit cards" as the keyword for a domain at sedo (or any other parking service that always keywords) will increase your RPC by about 50% with no difference in CTR.
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