Cable Firms Join Forces to Attract Focused Ads - NY Times

[MacyT.]

In an effort to slow Google’s siphoning of advertising dollars away from television, the nation’s six largest cable companies are making plans for a jointly owned company that would allow national advertisers to buy customized ads and interactive ads across the companies’ systems.

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http://www.nytimes.com/2008/03/10/b...ef=slogin&oref=slogin&oref=slogin&oref=login#