casino domain name basics?

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danielak

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Should an online casino domain necessarily contain the word Casino?

That´s of course if we talk about a new, not well-known and established brand.
 
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slickdots

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The can contain a lot of different words. :)

For instance Bet. @WarpedMind

 

WarpedMind

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I totally agree. It's all about branding. It just all depends on how you plan to promote such a brand. For example, if you heard the word "Draft Kings" for the first time - what would you think of? How about "Fan Duel"? Neither has the word "bet" or "betting" or "gaming"... but these are some of the largest brands in their industry.

Here's an online casino as an example too: bearplatinum.com

Yes, "casino" in the name helps a new user know what it is. But is it critical for business? No. Once you know, you know. (Plus "casino" is an extra 6 letters in your domain name to type.)

Hope that helps.
 
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