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For over a decade, dotVegas has been building something special: a domain extension that lets businesses, organizations, and individuals claim a piece of one of the most iconic brands in the world, Las Vegas itself. As .VEGAS marks its 12th anniversary this year, we sat down with dotVegas CEO Dustin Trevino to talk about the registry’s origin story, what’s made it successful, and why now is a great time for local businesses to get on board.
The story of .VEGAS starts with the founders’ background running .CC, the country-code domain for the Cocos (Keeling) Islands. That experience gave them a deep understanding of geographic domain extensions, and living in Las Vegas at the time, with strong local connections, made the next step obvious.
“Las Vegas is one of the top brands in the world, definitely on a city perspective,” Trevino explained.
.VEGAS officially launched in 2014, and dotVegas leaned heavily on trusted local institutions to drive early adoption, partnering with the Las Vegas Chamber of Commerce, the Nevada Business Development Authority, and the City of Las Vegas. The launch itself was a citywide moment, complete with a dot Vegas Day, a mayoral speech, and a press event, with GoDaddy even taking part in the celebration.
.VEGAS lets you tap into decades of built-in brand equity that you could never create on your own.
For local businesses, that means instant credibility and recognition just by having “Vegas” in the top-level domain of their web address, something that resonates far beyond city limits.
That branding power has translated into real, everyday adoption. dotVegas has seen especially strong traction among family-run, small local businesses — plumbers, HVAC companies, and other mom-and-pop shops that have been part of the Las Vegas community for years and are proud to show it. Real estate agents and brokerages have also become one of the registry’s biggest adopter groups, since so many build their personal brand around their own domain.
As .com names become harder to find (and pricier) for short, clean, memorable names, .VEGAS offers something increasingly rare: a niche, well-curated namespace where quality names are still readily available.
“There’s still a lot of good quality names in our database to be registered at competitive available prices ($29.99 for the first year @ GoDaddy), shorter character, a very pure name… You don’t have to get creative like you might have to in a different top-level domain,” Trevino noted.
That combination of exclusivity and accessibility is part of what makes .VEGAS unique. It’s a small, focused market, but one where a business can still land the exact name it wants, at a fair price, while adding the instantly recognizable Vegas brand to its domain.
Beyond price and availability, Trevino takes pride in the health of the .VEGAS namespace itself. Because of the registry’s pricing and niche focus, .VEGAS has stayed remarkably clean, with very little spam, phishing, or other bad-actor activity compared to larger, more commoditized extensions.
This year marks .VEGAS’s 12th anniversary, a milestone that matters more than it might seem at first glance. In the early days of new top-level domains, there was real uncertainty about whether newer extensions would stick around long-term. Twelve years in, .VEGAS has proven its staying power, with steady growth and usage that show the space isn’t going anywhere
Whether you’re a local business proud of your Vegas roots, a real estate professional building your personal brand, or an organization looking to signal genuine ties to the city, .VEGAS offers a rare combination: an iconic, globally recognized brand, a clean and trustworthy registry, and access to short, high-quality domain names — all at accessible price points.
As dotVegas celebrates 12 years of growth, there’s never been a better time to align your business with everything the Vegas name represents.
Interested in claiming your own piece of Las Vegas? Explore available .VEGAS domain names today.
The post Celebrating 12 years of .VEGAS: How dotVegas built one of the web’s most recognizable city brands appeared first on GoDaddy Blog.
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A natural fit for a global brand
The story of .VEGAS starts with the founders’ background running .CC, the country-code domain for the Cocos (Keeling) Islands. That experience gave them a deep understanding of geographic domain extensions, and living in Las Vegas at the time, with strong local connections, made the next step obvious.
“Las Vegas is one of the top brands in the world, definitely on a city perspective,” Trevino explained.
.VEGAS officially launched in 2014, and dotVegas leaned heavily on trusted local institutions to drive early adoption, partnering with the Las Vegas Chamber of Commerce, the Nevada Business Development Authority, and the City of Las Vegas. The launch itself was a citywide moment, complete with a dot Vegas Day, a mayoral speech, and a press event, with GoDaddy even taking part in the celebration.
Leverage a brand you don’t have to build
.VEGAS lets you tap into decades of built-in brand equity that you could never create on your own.
For local businesses, that means instant credibility and recognition just by having “Vegas” in the top-level domain of their web address, something that resonates far beyond city limits.
That branding power has translated into real, everyday adoption. dotVegas has seen especially strong traction among family-run, small local businesses — plumbers, HVAC companies, and other mom-and-pop shops that have been part of the Las Vegas community for years and are proud to show it. Real estate agents and brokerages have also become one of the registry’s biggest adopter groups, since so many build their personal brand around their own domain.
Good quality names still available — at a great price point
As .com names become harder to find (and pricier) for short, clean, memorable names, .VEGAS offers something increasingly rare: a niche, well-curated namespace where quality names are still readily available.
“There’s still a lot of good quality names in our database to be registered at competitive available prices ($29.99 for the first year @ GoDaddy), shorter character, a very pure name… You don’t have to get creative like you might have to in a different top-level domain,” Trevino noted.
That combination of exclusivity and accessibility is part of what makes .VEGAS unique. It’s a small, focused market, but one where a business can still land the exact name it wants, at a fair price, while adding the instantly recognizable Vegas brand to its domain.
A clean, trusted space
Beyond price and availability, Trevino takes pride in the health of the .VEGAS namespace itself. Because of the registry’s pricing and niche focus, .VEGAS has stayed remarkably clean, with very little spam, phishing, or other bad-actor activity compared to larger, more commoditized extensions.
12 years and counting
This year marks .VEGAS’s 12th anniversary, a milestone that matters more than it might seem at first glance. In the early days of new top-level domains, there was real uncertainty about whether newer extensions would stick around long-term. Twelve years in, .VEGAS has proven its staying power, with steady growth and usage that show the space isn’t going anywhere
Why now is the time
Whether you’re a local business proud of your Vegas roots, a real estate professional building your personal brand, or an organization looking to signal genuine ties to the city, .VEGAS offers a rare combination: an iconic, globally recognized brand, a clean and trustworthy registry, and access to short, high-quality domain names — all at accessible price points.
As dotVegas celebrates 12 years of growth, there’s never been a better time to align your business with everything the Vegas name represents.
Interested in claiming your own piece of Las Vegas? Explore available .VEGAS domain names today.
The post Celebrating 12 years of .VEGAS: How dotVegas built one of the web’s most recognizable city brands appeared first on GoDaddy Blog.
Continue reading...
