Click Fraud: Media Myth or Marketing Menace?

[WeBuyThe.Com]

If you are a novice Internet marketer and read the wrong news article, you are likely to be scared away from spending any time or money on pay-per-click (PPC) advertising. Who wouldn’t be scared upon reading that up to 40 percent of paid-for clicks may be fraudulent?

http://www.dmnews.com/cms/dm-news/search-marketing/39597.html

 

[Ian]

I think this is propaganda from the traditional newspaper and magazine advertisement channels meant to lure advertisers from online ads. They are surely exaggerating the levels of click fraud involved in the PPC industry.

 

[Raider]

They do it to make a name for themselves and boost circulation, and TV viewership, they like to use the SHOCK factor, like they just broke the Watergate story, this no different than what Business Week did with their October "Click Fraud" story, which is one of the most slanted articles you will ever read, they did the front cover really well too, CLICK FRAUD in BIG BOLD Yellow print, then later used that cover on their magazine subscription forms.

As a result, Google and Overture revenue plummets