.Club: 1 Million Registrations by Year 1, 5 Million by Year 5

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.Club is targeting one million registrations by the end of Year 1, and five million registrations by the end of Year 5. And they have the focus, marketing plans and public relations in place to help achieve their goals.


In this interview, .Club CEO Colin Campbell and CMO Jeff Sass discuss the winning auction (in which they beat out Donuts and Merchant Law Group with a bid somewhere less than $5 million), their registry mission, potential customer base, customer adoption, marketing, availabilities phases, valuation of both their domains and .com equivalents (e.g., wine.club versus wineclub.com), and much more.

http://www.domainsherpa.com/campbell-sass-dotclub-interview/