.Co and the Changing Domain Strategy of Startups

[Adam DickerAdam Dicker is verified member.]

Yesterday, entrepreneur and venture capitalist, Jason Calacanis (founder of Weblogs, Inc), announced that he is moving his Launch Conference to the domain, Launch.co. The site was earlier hosted on the domain Launch.is Jason isn’t the first entrepreneur to move over to the .co ccTLD. More than a handful of startups have chosen to forsake shelling [...]

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[Wot]

Good news for Launch.com?

http://domainincite.com/o-co-loses-61-of-its-traffic-to-o-com/

 

[premiumtap]

Good news for Launch.com?

http://domainincite.com/o-co-loses-61-of-its-traffic-to-o-com/

As long as people continue to associate most urls they hear to be .com (especially .co), this most likely will continue to be the case.

The question I have is, it appears that direct type in traffic has decreased substantially over the past several years, I personally have only had a few high traffic "type in" names to draw any kind of knowledge from, so how much lower a rate of traffic was actually lost considering that people whom simply searched for o.co and o.com on Google where Overstock.com ranks #1?


Thanks

 

[dcristo]

What happened to this article? I get a page not found error.