Companring Sedo EPC to Adsense EPC

[domain_investor]

I'm getting some VERY high EPC's on some keywords at Sedo Parking. Some as high as $7. I'm wondering how that would compare to if I had a website for the same domain name, and had Google Adsense text ads on it with the same types of ads running. Theoretically, would I not make even more, per click? Isn't Sedo just running Google ads and taking a cut? Or does Google pay Sedo higher rates? Or is there something I'm missing?

I guess I'm just having a hard time seeing Google Adsense paying me more than $7 for a click.

(By the way, seems like in just the last two days, my EPC have gone up significantly. Did something change?)

 

[Theo]

Google pays Sedo roughly 50% of the advertiser fee. What Sedo pays us, is unknown.