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Could Holiday.com Become The Most Expensive Domain Ever?

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Holiday.com is up for auction in London. There are some who are predicting the sales to go upwards of 20 million EURO($31.8 million)

If it reaches the 20 million EURO mark, the domain would eclipse the $13 million sale of Sex.com which is considered the highest domain sale, although some claim VacationRentals.com to be the highest sale ever at $35 million.

The reserve price for the domain is set at $5 million, which is same as the reserve price of Arab.com

Details and current status of the auction can be found here
 
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