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Domain Discussion
General Domain Name Discussion
Criteria for good Domains
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<blockquote data-quote="ukbackorder" data-source="post: 2280232" data-attributes="member: 5382"><p>Yes you can discuss strategies in this domain discussion forum you just can't post any domains for appraisal that you don't own in the appraisal forum.</p><p>There are currently 136,051,353 .com registered (I have domain lists at tldzonefile.com) so it is inevitable that most dictionary domains will be registered already. However only a tiny fraction of them actually *provide* anything or a service that people will pay for. A lot of people have fallen into the trap of registering dictionary domains because 'well they must be worth something because they are dictionary domains' mentality. This is not the case. I think this is the 'greater fool' theory where resellers are pushing to other resellers based on an assumption that the domains have value - eventually someone will be left holding the domain with no route to monetisation and no potential buyers. Remember that anyone can ask anything they want for their domains - it doesn't mean that is the market value.</p><p></p><p>When looking at a domain this is the thought process I go through:</p><p></p><p>1) What could this domain be used for? If I can't sell it what can I realistically do to make money from it. If I don't know what it means or can't see a path to money ultimately I don't register it.</p><p>2) Who would my potential clients be? If I was to sell it what could it be used for by a buyer and how many people (important) would be interested in it. What kind of budgets would they most likely have? Could I possibly persuade someone that it has value or will be worth them buying. I see a lot of domains registered with only one or two *specific* potential buyers - if they don't want it then what?</p><p>3) Is there a standard and already existing 'market value' for this domain if I want to sell it tomorrow? This refers mainly to 3 letter domains, personal names etc. They have liquid value - ie I could sell them tomorrow for at least what I paid for it.</p><p></p><p>Brandable domains do not fall into these. Neither do dictionary (without obvious meaning) domains. It always amazes me that people will think words like 'presupposed' or the like would have value just because it is in the dictionary. I'm not saying don't hold a handful of domains that you are prepared to sit on for years (decades) hoping for that one lottery type sale but this will not put food on your table.</p></blockquote><p></p>
[QUOTE="ukbackorder, post: 2280232, member: 5382"] Yes you can discuss strategies in this domain discussion forum you just can't post any domains for appraisal that you don't own in the appraisal forum. There are currently 136,051,353 .com registered (I have domain lists at tldzonefile.com) so it is inevitable that most dictionary domains will be registered already. However only a tiny fraction of them actually *provide* anything or a service that people will pay for. A lot of people have fallen into the trap of registering dictionary domains because 'well they must be worth something because they are dictionary domains' mentality. This is not the case. I think this is the 'greater fool' theory where resellers are pushing to other resellers based on an assumption that the domains have value - eventually someone will be left holding the domain with no route to monetisation and no potential buyers. Remember that anyone can ask anything they want for their domains - it doesn't mean that is the market value. When looking at a domain this is the thought process I go through: 1) What could this domain be used for? If I can't sell it what can I realistically do to make money from it. If I don't know what it means or can't see a path to money ultimately I don't register it. 2) Who would my potential clients be? If I was to sell it what could it be used for by a buyer and how many people (important) would be interested in it. What kind of budgets would they most likely have? Could I possibly persuade someone that it has value or will be worth them buying. I see a lot of domains registered with only one or two *specific* potential buyers - if they don't want it then what? 3) Is there a standard and already existing 'market value' for this domain if I want to sell it tomorrow? This refers mainly to 3 letter domains, personal names etc. They have liquid value - ie I could sell them tomorrow for at least what I paid for it. Brandable domains do not fall into these. Neither do dictionary (without obvious meaning) domains. It always amazes me that people will think words like 'presupposed' or the like would have value just because it is in the dictionary. I'm not saying don't hold a handful of domains that you are prepared to sit on for years (decades) hoping for that one lottery type sale but this will not put food on your table. [/QUOTE]
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