Hi Everyone,
There could be several things effecting CTR and revenue which you should continue to look at.
Firstly, the ads on the page will effect both CTR and revenue. The ad feed we receive places ads on the parked pages. The way to change this is to change your keyword. If you would like, a Sedo staff member dedicated to keyword optimization will be happy to look at your current keywords and make adjustments to them based on past performance, market trends, etc.
The second factor which will effect RPC is the click behavior itself. Advertisements listed at the top of the parked page will pay more per click. Ads at the bottom will, generally speaking, pay less.
Another major factor would be traffic origin. Typically, traffic from North America and western Europe will pay more per click.
With all this said, if you have noticed a decrease in revenue, please consider changing your keyword or determining the origin of the traffic (maybe there was something in the news concerning your domain in a country not associated with a higher RPC). Also, please check to make sure all domains are still in your account. In looking at several accounts today, I noticed the top earners for the accounts were gone. This will, obviously, effect revenue.
If you have changed absolutely nothing in your account, the decrease in revenue is almost certainly due to a change in advertisements on the parked page. Again, the best way to react to this is to try different keywords (you can choose, or sedo can help with that).
Obviously, Sedo wants all of our clients to be earning as much as possible! If you would like one of our staff to optimize the keywords due to decreased earnings, please log into your account, click on "Domain Management", then on "Parking Optimizer". At the bottom of the page, there will be a link to submit a keyword optimization request.
I hope this information helps! If you have specific questions regarding parked domains, please send me an email or PM with your login name and I will be happy to look into the situation further for you.
Kind regards,
Brad
[email protected]
