well, there is a big difference in planning your own funeral and doing the funeral yourself, I agree its a crative name, value is more in the business idea than the name here I believe.
Nice converstation starter.
The "deathcare" business is booming worldwide.
I like this one - maybe a 'before you go' portal for soldiers, eldery, terminal, or just people who plan ahead. The term DIY is well understood in the US and OVT w/o ext. for 'funeral' 7/2006 is 60,298 (BTW 'funeral home' OVT w/o ext is 382,212 !!!)
Appraisal : high xxx - low x,xxx .
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