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Do "brandsucks.com" Names Really Have a "Destructive Potential"? (CircleID)

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Adam Dicker

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"'Sucks.com is the rightmost anchor of nearly 20,000 domains registered today. Two thousand domains have 'stinks.com' on the right and about the same number of domains begin with the term 'boycott'," write the authors of the recently released paper The Power of Internet Gripe Sites .

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