Does anyone know the prices of ads in the yellow pages?

[twells22]

I'm trying to figure out a price to charge for directory that I am creating for my town and I was curious as to how much ads are in the yellow pages. I know most put businesses in there for free and then they charge if you want your listing to be bold or if you want a picture ad. Is this right and if so usually how much?

 

[Raider]

It depends on the size of the Ad and the book, local is less, county is more. It also varies from Tel co to Tel co, If you go County, a 1/4 page ad is going to cost you roughly $800-$1000 per month. Expect little business the first 6 months to a year, I placed an ad like this and it brought us mostly solicitations, its very costly so make sure your in the right kind of business and are willing to stay in it for the long term. The best advice I can give you is to start with the smallest ad first, as your biz grows and you see the ad paying off, increase the size the following year, dont start big right off the bat, you'll regret it. Call the Tel co, ask for pricing and a rep will come out to discuss it....hope this helps.

 

[Zoobar]

A small block ad is 1000+

 

[twells22]

It depends on the size of the Ad and the book, local is less, county is more. It also varies from Tel co to Tel co, If you go County, a 1/4 page ad is going to cost you roughly $800-$1000 per month. Expect little business the first 6 months to a year, I placed an ad like this and it brought us mostly solicitations, its very costly so make sure your in the right kind of business and are willing to stay in it for the long term. The best advice I can give you is to start with the smallest ad first, as your biz grows and you see the ad paying off, increase the size the following year, dont start big right off the bat, you'll regret it. Call the Tel co, ask for pricing and a rep will come out to discuss it....hope this helps.

I'm sorry I must have worded that wrong. I am creating something like an online yellow page directory for my town. I want to know how much I should charge other people to put ads on MY site. My town simply doesn't have a website for it. It has like a history site but nothing with business info. I am going to put yellow pages on it, a real estate section, an auto section, and a jobs section. I got the name of my town in a .net so that was good. The .com is used for a town with the same name in a different state. Sorry for the confusion.

 

[Raider]

That I dont know...only print.

Good luck!

 

[Duckinla]

I am creating something like an online yellow page directory for my town. I want to know how much I should charge other people to put ads on MY site.

What you can charge has not much to do with what directories charge. It has a lot to do with SEO and how high your directory comes up in search results. If you come up #1 for "plumber los angeles county" then you can charge a lot. If you don't show on the first page, you probably can't charge that much.

 

[twells22]

What you can charge has not much to do with what directories charge. It has a lot to do with SEO and how high your directory comes up in search results. If you come up #1 for "plumber los angeles county" then you can charge a lot. If you don't show on the first page, you probably can't charge that much.

I respect what your saying but I don't think SEO will have much to do with it for my town. Its not that big and most people aren't very "computer literate", they use computers but nothing like we do. I will be advertising in our local newspaper and on billboards. The people using my site won't be using google to find it and if they do I could pay .01 cent a click to get my name up on google because there is nothing for my towns name there. I could be wrong but either way I didn't plan on charging much anyways.

 

[Duckinla]

Then I think you have probably found a nice little market for your business idea. A good strategy would be to start with very low rates and increase them as your clientele and reputation builds. If you can show people how they will get benefit for something like $200 per year, you have a good starting point for your business.

 

[DomainingCom]

I can speak as an US nationwide yellow page advertiser.

The norm is I pay in a ppc basis.
The average is around $1.00/click

I never pay in a CPM or flat fee basis in a yellow diectory I never heart before, and worst when it look likes to get low traffic.

So ppc should be a good option.

...

 

[twells22]

I can speak as an US nationwide yellow page advertiser.

The norm is I pay in a ppc basis.
The average is around $1.00/click

I never pay in a CPM or flat fee basis in a yellow diectory I never heart before, and worst when it look likes to get low traffic.

So ppc should be a good option.

...

Well to be honest I doubt anybody around here has even heard of PPC, they would much rather just pay a fee and be done with it.

Duckinla---I didn't even plan on charging that to start off with so I think I'll be confident that others will pay anything less than what you said and probably the figure that you gave me.