Domain Name Wire Domain changes: a strategic shift requires a new domain

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This company changed domain names as its business evolved. This is part of a series in which businesses discuss why they changed domains and the process they went through. The story has been edited with permission. Rick Levine, Partner/CEO of Modus At the end of March, we made a big move: we changed our domain […]

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A domain name change can reflect a company’s evolution and strategic direction. For Modus, shifting their domain aligned better with their redefined goals and brand identity. It’s a bold but smart move—your domain is often the first impression of your business.