Domain Sherpa DomainSherpa – Sherpa Shorts – September 24, 2026: Buck The Trend

[DomainSherpa]

As we say on DomainSherpa - all roads lead to domains! And today we have a Sherpa Shorts segment hosted by JT and Drew, who are also joined by Chris Zuiker, of MediaOptions.com. The Sherpas discuss the current state of domains and what Chris is seeing happening in the market. They get into the current impact of AI and the various AI models, how web search is evolving, and how that all affects brand domains vs. category-defining domains. They also break down timing when it comes to domain deals, Ramp's acquisition of Router.com, and how that impacts both Ramp and OpenRouter as well. All this and more is coming up on today's episode of Sherpa Shorts!

Click here to watch this Domain Sherpa episode