If it were me, I'd pre-empt the mobi-webmasters and get a site that concentrated on affiliate programs and ways to monetise a .mobi website, using 2nd tier affiliate links.
As an aside, how are you looking at ".mobi" developments? I'm in a quandary as to whether to develop my .mobi as a "mobile phone friendly" website (small graphics, thin page width, less text etc - basically < 20kb per page for mobiles) or whether to make it "PC friendly". Its a toughie. I guess the question is: will the audience be on mobile phones, or on PC's?