As with anything new the .mobi extension is enjoying a lot of buzz, varied forms of promotion and marketing, and some hype, all of which generates both proponents and detractors. While it seems that one can debate all day long as to the future importance of .mobi extension, a good name in almost any extension will have value above the oft quoted "regfee". A couple people (tourists?) searched for the term Eiffel Tower in October - Ovt = 51,940.
I saw the following story featured on drudgereport.com today (Nov 18):
Eiffel Tower, Statue of Liberty, Taj Mahal are candidates for new seven wonders of the world .... Switzerland (AP) - A global competition to name the new seven wonders of the world is attracting widespread interest, with more than 20 million people voting so far, organizers say. (results tba 07-07-07 ... now that's pure marketing); story link:
http://www.breitbart.com/news/na/cp_u111804A.xml.html
Story also mentions that Stonehenge is also in the running. I like to see that. (stonehenge.mobi is my other geographical/tourism name). I envision developed sites with historical info, travel tips, and site advertising/sponsorship by travel agents, local hotels, etc. That's why I reg'd them.