"You can put Dibs in the queue with no bid, but if you want to increase your rank in the queue, you must bid at least $15. The more you bid, the higher your rank in the queue. When the registry begins accepting First Dibs subscriptions, we will submit the queue to the registry in ranked order."
"For every Dib in the queue, you commit to pay $35 plus the bid amount if we are successful in obtaining the Dib for you."
I see the fight for money will be made in someway or form - WLS was meant to be brought in to protect this kind of behaviour, it seems it'll be what many predicted - an auction orgy fest for the rich