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Eye Opener!

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This is not simply a domain name.

Vitacost paid $186,000 in cash for DrKoop.com's assets, which included the brand name, trademarks, domain names, the Web site, and the e-mail addresses of its registered users.

The site attracts more than 900,000 visitors a month and has a database of more than 2 million registered users, Vitacost said in a statement.

He said he hopes to achieve DrKoop.com's original promise -- of becoming the most trusted repository of medical information on the Internet.


quack
 
Agreed. The money was rather for its assets and customers. The domain itself sucked.
:)
 
Originally posted by kvinsencius
Agreed. The money was rather for its assets and customers. The domain itself sucked.
:)

And that is the point of my post! DrKoop.com is a complete business AND domain name that sold for $186,000.

It should be a wake-up call to SOME domain name speculators who believe the domain names they continue to hold are worth 5 or 6 figures. They are not.
 
I hear you Domain. But you need to have access to the book keeping records of DrKoop to understand why it did not sell for more. Judging from the price it might rather be a liability than an asset for the buyer to own this company. At least in the condition it is now. Look at Enron today, it went from a multi billion dollar company to nothing; from riches to rags.

The domain Enron.com sounds better than DrKoop.com. :)
 
Originally posted by kvinsencius
I hear you Domain. But you need to have access to the book keeping records of DrKoop to understand why it did not sell for more. Judging from the price it might rather be a liability than an asset for the buyer to own this company. At least in the condition it is now. Look at Enron today, it went from a multi billion dollar company to nothing; from riches to rags.

The domain Enron.com sounds better than DrKoop.com. :)

Agreed. The sale of the DrKoop.com business has little relevance to the domain name industry.

"DrKoop.com" isn't a generic domain--which is what most of the domain investor/developer world is about--but a naming construct, albeit one based on a real person's name and professional title. The domain DrKoop.com has no instrinsic value, and therefore is not a stand-alone asset, like "pets.com" or "sports.com."

DrKoop.com is just another casualty of the internet bubble, and it's current sales price is a reflection on the business behind the name, not the domain name itself.

Miles
 
>>DrKoop.com is just another casualty of the internet bubble, and it's current sales price is a reflection on the business behind the name, not the domain name itself.

Very well put Miles.
 
Originally posted by kvinsencius
Judging from the price it might rather be a liability than an asset for the buyer to own this company.

Didn't really give that much thought, but your right, what seems like an incredible deal could be a liability in disguise.

Can't a site with 900,000 visitors a month and more than 2 million registered users somehow become profitable?
 
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