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It would be very hard to enforce considering "face" is a generic term and a picture site could fit into that (what are most pictures of? People's faces).
If they do go after them I'll call it reverse hijacking.
face.com has its own thing going on but if you look at the whois john berryhill is listed..
may FB buy also Book.com? ... and ... can FB want a TM on both words?
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