**Fortune Magazine runs featured story on CNN about increasing dotMobi popularity **

[Vision]

exactly - no redirection needed when a company makes the choice to use both .com/.net/.org and .mobi, giving the users the choice of preferred access.

I think it is good to have the choice.
Some sites are far easier to use in a mobile version. Banking , news etc.
It can get pretty tiresome scrolling about a full size site.

This is why redirecting sucks. The user should be able to choose and bookmark their preferred mobile site.

And if there is to be a choice, then it does provide an argument for .mobi.
As a standard way to advertise the mobile version, from all the alternative formats.

Agreed.