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Generic Top-Level Domains: What Every Brand Manager Should Know

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Adam Dicker

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This article is by David A. Einhorn, partner, and Lesley Portnoy, associate, at law firm Baker Hostetler. The days of .com domination may be coming to a close. The Internet Corporation for Assigned Names and Numbers (ICANN) has opened applications under its Generic Top-Level Domain (gTLD) program. Companies willing to foot the $185,000 application fee ...

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