Domain Name Wire GoDaddy auction offers a real-world test of domain liquidation

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One domain industry veteran is selling off his 500-domain portfolio in this week’s auction. GoDaddy’s first-ever “liquidation” auction kicked off today. The idea is to let domain investors exit or downsize their portfolios. There are about 2,100 names in the auction, which will run through Thursday. While I’m sure many of the names in the […]

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A portfolio can look valuable on paper while the carrying cost removes most of the optionality.

Separating names into "renew", "liquidate now" and "do not renew" buckets before an auction usually leads to clearer decisions.