Google AdSenseâ„¢ Announcement: Introducing image ads

[Sharpy]

Got this email:

Hello,

Google is very pleased to introduce a new feature to your AdSense account.
Image ads

Now, in addition to text ads, you can choose to show highly-targeted image ads on your web pages. Unlike traditional banner ads, Google's image ads are contextually targeted to the content of your page, providing your users with a high impact, high value advertisement - and providing you with the opportunity to earn more revenue.

For the full details about image ads, please read our What's New page at https://www.google.com/adsense/new.

 

[David G]

Google image ads seem to be a step backwards IMO, and likely will not be too popular. G's text ads appear to be much more effective than graphical ads, in fact G pioneered the better popularity of text vs image ads, which had made adsense so successful (at least until now).

However, with the recent sharply lower CTR and EPC, AdSense is no where near as beneficial to publishers as it was in the past, especially prior to April, when G made major negative changes for many of us.

 

[kvarnsten]

thats true text ads traditionally have a much higher CTR than image ads.. traditional banner ads have been dead for a long time. i guess abit more unconventional layouts & sizes might add some interest but on the whole i think this direction makes you wonder how things are running at google

 

[TopNames.com]

AdSense is no where near as beneficial to publishers as it was in the past, especially prior to April, when G made major negative changes for many of us.

What changed in April? I just started using them in April.

 

[darrenl]

nice!