Google and Bing will now assist with brand violations

[Theo]

A new service allows brand owners block Gogole and Bing ads that infringe on their marks.

 

[Gerry]

Further evidence of the demise of parking domains.

Unless the owner has complete and 100% control over which advertisers appear on their parked page, that parked page will likely end up with brands appearing and generating these violations.

 

[Theo]

This is more about paid ads linked to web sites, using keywords that are tm's of others.

 

[Gerry]

This is more about paid ads linked to web sites, using keywords that are tm's of others.

Still, I wonder how those "links" that show up on parked pages will be handled?

If I have a parked page that is keyword "android" and it starts displaying google ads, or keyword "smartphone" and iPhones show up, I am wondering if I will get dinged, blackballed, sued, or have the page and domain pulled.

 

[ImageAuthors]

Very significant news. Thanks for sharing, Theo.

@Gerry,

There are bound to be problems. Google is not a company I trust. But all Google can do is remove the offending ad from their AdWords platform and downstream feeds. In that case the infringing ad vanishes from your parked page ... and some other PPC ad will take its place. Or so I would imagine.

 

[manyagem]

I ran a successful site selling second-hand copies of publications, using the publisher's name as a google adword. The publishers were mostly grateful for me taking the heat off them for casual enquiries involving their archives. The point is, it can work both ways.

 

[Theo]

In that case, you had the publisher's agreement, presumably.

I ran a successful site selling second-hand copies of publications, using the publisher's name as a google adword. The publishers were mostly grateful for me taking the heat off them for casual enquiries involving their archives. The point is, it can work both ways.