Google May Lower Rankings of Keyword Domains

[Adam DickerAdam Dicker is verified member.]

It sounds like Google is planning more significant changes to their algorithm this year to improve search quality and clear out spammy results, though none as large in scope as the Panda update. So how should SEOs prepare? To find out, I asked several SEO experts about recent reports that Google may consider adjusting the rankings for domains containing multiple keywords, possibly in favor of ...

More...

 

[Seraphim]

Why are keyword domains even a concern for Mr. Cutts at this point? Wikipedia.org, EzineArticles.com, Buzzle.com, Answers.Yahoo.com, About.com, etc.,... all of the run of the mill mega content farms are using brand based domain names already. It's not uncommon to find a three sentence Wikipedia or About.com article outranking a 2,000+ page website dedicated to the same subject matter. Keyword domains are almost like an Alamo for small and medium size publishers, I can't imagine what the search competition game would be like without that leverage.

I wonder what Matt Cutts' vision is for an ideal search ecosystem? One where only Google and a select group of 10 content providers can make money?