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Great Domain Story

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Vijaya

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"REDC the company that bought the domain auction.com for just $1.7 million earlier this year, announced that they just completed an online nationwide foreclosed property sale, using the domain auction.com.

The sale generated $31.7 Million in sales.

The online auction using auction.com, offered 770 assets in 45 states and saw traffic from thousands of online bidders from August 3 through August 23.

The properties auctioned ranged from million-dollar mansions to smaller single-family houses.

“This was our most aggressive foray into auctions on a national level, and it was a tremendous success,” said REDC/Auction.com CEO Jeff Frieden.

The next monthly auction, to be held from September 21 through September 26, will feature foreclosures in more than 40 states.

Makes that $1.7 million paid for the domain looks pretty cheap, doesn’t it?"

http://www.thedomains.com/2009/08/27/auctioncom-rings-up-32-million-in-sales/
 
Thanks for sharing.

Great .
 
In other news: $3 million dollar baby, Candy.com, generated $3,840.40 in August sales.
 
"Great Domain Story".... Hmm..... The domain is great indeed.... But in this case, how much of those $31 million happened because of the domain? I mean... If they were using another domain... Would they get less? or more? I know every case is different, but in this case, does the domain Auction.com have much effect to the sales?
 
I was being sarcastic.
 
In other news: those properties worth $91.7 Million
 
and don't forget the cost for ads ( lots and lots of TV ads ) ... millions spend there - ...and the property costs - however ,even if they only netted ( after all expenses ) $ 1000 per property - they still made over 3/4 of a mill in a month - not to bad
( which i am sure is way to low - i am guessing more like $ 5000 per property average )
 
Yeah somehow i don't think it was from the domain but rather than ad's that created this income........
 
Wow I really think I might get into the buying house theme.
 
Generating 31m in sales doesn't mean 31m in net profit to the auctioneer! Still, not bad.
 
Great story. Thanks for sharing!
 
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