HalfTrade.com makes no sense. $50 tops.
HalfPrice.com = $300,000 or so, great name.
You're one of those people who regged AsSeen-on-Televizion.org after AsSeenOnTV.com sold for a buttload of money, right?
I ask that because you are comparing your meaningless name against one of the most powerful commercial phrases in marketing history as if they were at all similar.