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has the .eu domain got a bright future?

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I must own two, for defensive registration purposes. 'Nuff said :)
In general I don't think it's hot now and in the near future.
 
The recent .eu auction answers your question.
 
SEO value - very limited
Type in value - very limited
= Very limited value for the extension.

Having said that, any brand which positions itself as a european brand rather than a country brand e.g. euro millions lottery, it would be vital to acquire their .eu brand. In short, i don't see this extension having much of a future in the short term, and once new extensions are introduced as well as custom gtld's, it's unlikely they will have much use in the long term either.
 
does not look like it, Rick Latona's EU auction was a disaster! in a European country and not much sold!
 
I have a couple single word .EU, but in general .EU is not that amazing. Latona's auction look like it bombed. Considering it was .EU only the inventory was not very impressive.

Brad
 
yh thanks fr the comments, i got quite a few .eu's ....not sure wht to do with them
 
There is more to .eu. EU is becoming a serious power in it's own right, challenging both Russia and US.
 
See no future whatsoever.

Even in non-idn format, ccTLD's of European nations show a strong and distinct nationalism and pride. Think .nl and .de - those regs have far eclipsed .eu.

And with the introduction of IDN.IDN look for even further distancing and even less usage or hope for .eu.

The same can be said about .asia.
 
See no future whatsoever.

Even in non-idn format, ccTLD's of European nations show a strong and distinct nationalism and pride. Think .nl and .de - those regs have far eclipsed .eu.

And with the introduction of IDN.IDN look for even further distancing and even less usage or hope for .eu.

The same can be said about .asia.

.eu is dead, could not agree more
 
.eu is dead, could not agree more
It is not dead. It just went from a drunken, back of an envelope idea to zombie TLD bypassing the functional ccTLD aspect. :)

There is a lot of brand protection registration and that is supporting some of the .eu registration volume. The massive speculative element killed it for European countries and it is regarded as another sick Brussels joke in the English speaking parts of the EU. The .uk ccTLD is around 8.48 Million domains. Eurid (the .eu registry) claims that the number of UK owned .eu domains is around 330K. However most of these are owned by US/Canadian front companies registered in the UK. In real terms, the UK's .eu footprint would be around 60K at a guess. The German .eu registrations are what keeps .eu afloat. But even with Germany, the .de is around 13.5M domains. The .eu, when you break it down over the countries of the EU represents between 5 and 18% of each country's ccTLD/com/net/org/biz/info/mobi footprint. When Eurid added IDNs last December, it gave the .eu a minor boost but it was very much a dead cat bounce. The only regions of the EU where it seems to be growing is in the Eastern countries (Poland/Czech Republic/Slovakia/Slovenia etc). In the older EU countries (where the ccTLDs are the primary TLDs), it is not doing well.

The reason that Rick Latona's .eu auction failed was simply because the quality of the domain names was absolutely dire. They were, for the most part, simple copies of what were selling from mid to high value in .com over 2005-2008. Some were Americanisms that are just not used in Europe. I think that most of the .eu domains at auction were not so much junk as .com bubble domains that got lost. The mistake that a lot of non-EU domainers make is in treating the EU as a single market. The reality is that it is not and English is not the only language in the EU. ( http://en.wikipedia.org/wiki/Languages_of_the_European_Union ) In Ireland, the term to describe .eu is quite precise: banjaxed.

Regards...jmcc
 
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