Highest Recorded Sale: Insure.com Sells for $16,000,000

[Deleted member 70408]

Insure.com, a publicly traded company whose shares trade on the NASDAQ stock exchange, sold its corporate name and related domain name for $16,000,000, and the company will be renamed Life Quotes. The company paid $1,600,000 for Insure.com in 2001.

http://www.elliotsblog.com/insure-com-sells-for-16-million-7361

 

[DomainMagnate]

Nice sale, but it's also an established site if it's included in the deal.

 

[DaddyHalbucks]

Nice name and nice sale.

 

[DomainsInc]

Nice sale, but it's also an established site if it's included in the deal.

Doesn't sound like the site will be included. They are renaming themselves, I assume will be keeping the site.

 

[alanj878]

I thought it was like CreditCard.com or CreditCards.com that sold for 100 million it was boght for3 million and built into a company if i remeber right so dont quote me on this

 

[HomerJ]

wow. ditto. was this a company sale or just a domain sale?

 

[Poker]

1.6 to 16 in 8 years, now that's sweet

 

[Bill Roy]

Are well we all see this and it keeps our dreams alive that the hard work will pay off!

Sale of company name and domain name confuses the issue of the value of the domain value but as the domain name is the company name I think we can accept the sale as being a branded domain name sale.

 

[Onward]

The domain made the business into what the "now" sale is.

many will never get it.

 

[Gerry]

Corporate Profile

Originally founded in 1984 as Quotesmith Corporation, Insure.com owns and operates Insure.com, an online consumer insurance information service that caters to the needs of self-directed insurance shoppers. Insure.com provides a comprehensive array of comparative auto, life and health quotes, including a vast library of originally authored insurance articles and decision-making tools that are not available from any other single source.

The Company's shares trade on the Nasdaq SmallCap Exchange under the symbol NSUR

 

[Onward]

Corporate Profile

Originally founded in 1984 as Quotesmith Corporation, Insure.com owns and operates Insure.com, an online consumer insurance information service that caters to the needs of self-directed insurance shoppers. Insure.com provides a comprehensive array of comparative auto, life and health quotes, including a vast library of originally authored insurance articles and decision-making tools that are not available from any other single source.

The Company's shares trade on the Nasdaq SmallCap Exchange under the symbol NSUR

What is the point? Sorry I am slow tonight.

 

[Focus]

I wonder what this makes my LowestPriceQuote dot com worth

Big business online....

Awesome sale..wonder what kind of traffic it gets..

 

[Find A Date]

Great sale on a great domain

Robert

 

[Gerry]

What is the point? Sorry I am slow tonight.

Just a little background company info.

Question is, how much of the $16 mil is it going to take to rebrand themselves as Life Quotes?

And what about all the existing traffic going with the name to someone else?

They are not only selling the rights to the domain but also their corporate name. Their identity.

This is a publicly traded company (NSUR).

Playing devils advocate here - but I see this as a loss for the company if they spend one penny over 16 mil in their efforts to emerge as someone else with a new name and still able to meet their current traffic and earnings.

A silver lining to all of this - the financial wires are picking this up as an "asset" sale.

Insure.com Announces $16 Million Asset Sale, Continuation of Business Under Life Quotes Brand Name

The Company's board of directors voted unanimously in favor of this asset sale and intends to hire an investment banker and review all of its options for use of the transaction proceeds, which the Company intends to return to shareholders in some fashion.

 

[Focus]

LifeQuote.com & LifeQuotes.com two totally different companies lol

 

[Gerry]

LifeQuote.com & LifeQuotes.com two totally different companies lol

Could very well be an uphill battle.

 

[Focus]

Total f*cking idiots..they are going to be lost without that domain name..along with their customers! Definitely richer though lol

 

[Domain Jedi]

Holy Snap!

 

[britishbulldog]

sex.com thought that was the highest sale for just a domain name ?

 

[Deleted member 70408]

For those who doubt it's a "domain sale," this is why I believe it is:

1) The company who sold Insure.com is publicly traded and plans to continue operations under a different name.
2) Press release announcing the sale was titled, "Insure.com Announces $16 Million Asset Sale" with the asset being Insure.com.
3) The company is retaining virtually all assets: “The Company will retain all of its remaining balance sheet assets, national brokerage contracts with 25 leading life insurance companies, 50 fully licensed insurance agents, call center operations, customer and prospect lists, and nearly all of its current inbound affiliate and traffic partnerships."