closed How many years of revenue do I have to buy for a domain.com?

[wyatt12]

Hi,

I want to buy a high profile domain from some one who is earning significant revenue a on this domain through domainsponsor.com. What is the industry standard of revenue I need to purchase? 3-5 years of revenue?

This may not be the correct category for this post, but after 10 minutes of looking, I couldn't find a better one.

Any help would be much appreciated.

Regards,

Wyatt

 

[Adam DickerAdam Dicker is verified member.]

If the domain is a possble TM issue about 1 year or less revenue
If the domain is a generic, the reseller price would be about 2-2.5 years of rev. End user about 4-5.

This is just my opinion, many others will vary.

You can also tell by what the seller asks for how motivated they are to sell.

-=DCG=-

 

[dmyre]

The multiples differ, depending on the name. I have seen multiples of 3-10 years revenue, depending on the quality of the name/traffic...

3-5 years is probably the norm.

 

[Ed30]

You also need to factor in the development potential of the domain as well as it's generic or non generic nature - earnings are only one of many factors to a domain's value.

 

[JEsports]

This is impossible to say without seeing the name.

My philosophy is this. I do not sell names on a multiplier of current revenue "in most cases". I have never purchased a domain with the sole intention of doing the exact same thing the current owner is doing with the domain. I will purchase a name with a plan in mind to make it successful or atleast with the notion that it can be successful if and when I get around to working on it. Most of the "large" sales you see reported are not at all based on a current revenue multiplier unless they are using 10 to 15x current yearly revenue. These sales are based mainly on the value the buyer has placed on the domain for his/her purposes in there plan for making it successful. Traffic stats are usually more of factor in these larger sales than current owner revenues.

 

[Gee]

If the domain is a generic, the reseller price would be about 2-2.5 years of rev. End user about 4-5.
-=DCG=-

I think that this is may be applied if the domain is making thousands of dollars per month cuz 2-3 years would be around xx,xxx$ or more and no many people has that mcuh of money

but if it is generic and .com and earn about 10$ per month or less I think you have to go higher may be more than 5 years revenue or more

only typos that are calculated by revenue stats

and I saw generics go for 99 X years of revenue

it merely depends on the name at the end