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In part 1 of the series on domain sales I discussed having a business model for each of your domains. I then pulled apart the “Stock-turn” model and showed the pluses and minuses of selling domains in the $1000 range. In this article I will go through how to sell high value domains that do not have any inbound enquiry for the maximum price.
Let’s imagine that you have a high value domain that you believe is worth $250,000+. First of all, never forget that YOU believe that it’s worth that much and that the market may have an entirely different perspective – either higher or lower.
If you engage a broker and they take the typical 10% commission this will mean that they are earning $25,000 from the transaction. If their goal is to earn $200/hour (to make the maths easy) then the broker needs to complete the transaction within 125 hours. Don’t get too excited by the $200 per hour because real brokers actually have a lot of costs associated with brokering high end domains.
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