its a goodun!
I like these types of names for site building because they are so easy to remember.
As for fair value, very difficult to say outside the "collectibles" for domains.
Very brandable. I have one site that is all vowels (uuaa dot com) and people always want to know what does uu aa stand for. It stands for nothing. It is just a very easy name to remember.
Another great one that comes to mind (and a gem, imo) is okok dot com. These types of names can grow to become anything you want them to be.