Impression vs Uniques

[Tenkk]

Can someone explain to me the difference?

I've been getting clicks off impressions and stats show 0 uniques.

So, does that mean a visitor came, but it was an repeat visitor from previous so therefore not an unique?

 

[Mike Robertson]

Fabulous records impressions as the total number of views/hits your domains receive; basically, any activity a domain receives, including spiders/bots.

Whereas, uniques are the number of impressions/views your domain receives from "unique" users visiting the domain through a conventional browser; a unique is a user that has not visited that domain in the last sixty minutes.

In response to your question about receiving clicks but no uniques, it is most likely that the click was recorded early on the new day, and the unique was recorded late the day before.

Let me know if you have any other questions.

Cheers,

Mike
Fabulous.com