Jets.com bought for $375,000

[imneazmh]

very smart sale indeed.

 

[Mike Cruz]

Oh, I purchased this just to display a gallery of my collection of G4's... meh pocket change....




.....

 

[DTalk]

I'm amazed some lunk head hasn't posted:

'This sale will do wonders for the LLLL.com re-sale market'....:smilewinkgrin:

.

 

[cleverlyslick]

i hope the ny jets got it. a lot of sports teams have their team name domains now.

 

[WhiteLight]

nice sale, what's the cost of a new or even used Jet??? LOL


:yo:

True.
I own a jet.cctld (big country) and for some reason it is on fire with UV's now. This must be why.

 

[Vision]

Journalist, Andrew Allemann and his talented team do a SUPER job at breaking domain industry news -- here is their latest scoop -- Concord Private Jets buys Jets.com for $375,000.

http://domainnamewire.com/2009/09/22/private-jet-company-buys-jets-com/

Concord Private Jets buys Jets.com for $375,000.

When I asked Damian Klinger for the name of his company, he promptly answered “Jets.com”.

“OK, I mean what’s your old company name,” I asked.

Klinger is co-founder and president of Concord Private Jets, which just forked over $375,000 to buy Jets.com. And he’s excited about it. So don’t expect him to refer to his company as Concord Private Jets anymore.

When the domain name became available, Concord — er, Jets.com — saw a huge opportunity. (The deal was brokered by Sedo Senior Broker Jeff Gabriel.)

“We felt as a company that jets.com was tremendously powerful for our industry and the product that we’re selling,” said Klinger. “We figured that anyone who’s going to search for private jets is likely to go to jets.com.”

Justifying the $375,000 price tag for the domain wasn’t too difficult. The previous owners were getting 48,000 unique visitors a month, Klinger explained. “If we took 1% of that, that’s 480 people that would possibly fly private,” he said. That may be an unrealistic conversion rate, so he keeps dividing it in half. “If we can get 30 clients a month by having jets.com as a domain name, the ROI would pay us back in a month or two.”

But beyond the web leads, Klinger and his team see other benefits.

“Now when we tell people in general on the phone or in a meeting that we’re Jets.com, the credibility alone by saying Jets.com is worth it,” said Klinger.

That credibility is important in an industry with a lot of fly-by-night operators.

“If we said we’re Concord Private Jets, they start asking how long we’ve been in business and for our financials,” said Klinger. “Jets.com — hey, how can you question it?” he asked, only half-jokingly. “We sell a high end product, and people are sending us a lot of money. They need to trust the people they’re dealing with.”

With a name like Jets.com, the company thinks sales are ready for take-off.

 

[Fearless]

The previous owners were getting 48,000 unique visitors a month

Yeah during football season. During the other times of the year I got 250-750 uniques per day. 99.9% of those people were looking for NY Jets football team.

 

[Vision]

Yeah during football season. During the other times of the year I got 250-750 uniques per day. 99.9% of those people were looking for NY Jets football team.

Did you originally hand reg it back in the day or bought it via the aftermarket?

Did you ever pitch the name to the NY Jets?

 

[Fearless]

Did you originally hand reg it back in the day or bought it via the aftermarket?

Aftermarket

Did you ever pitch the name to the NY Jets?

They told me to get football stuff off the site.

 

[ComScout.com]

The new owners got a bargain! It is worth 1 Million easy.

If I sold it, I would have negotiated for Free Jet Travel, and also a small percentage of each sale!

 

[Soofi]

The new owners got a bargain! It is worth 1 Million easy.

If I sold it, I would have negotiated for Free Jet Travel, and also a small percentage of each sale!

we as human being, can never be satisfied you see

 

[Domain Jedi]

Congratulations Fearless on a killer domain sale!!

 

[Mike Cruz]

Yes, congrats Fearless... very nice sir, very nice...

 

[Jeroen]

The purchaser really did an excellent job. At the moment the (private) Jet market is a make or break market. The number of Sales Transactions have been declining for quit a while and the Pre-Owned Business Jets Inventory increased significantly. Also Private and Business Charter Flights have been down globally with some companies reporting 30-50% less flights.

Jets.com will be happy with the extra clients it will definitely attract and are placing themselves in a very strong position in the long term. The price tag is a bargain.

 

[stewie]

congrats!!!! great sale

 

[DTalk]

Congrats on the sale, Fearless...


http://domainnamewire.com/2009/09/22...buys-jets-com/ :


"...Justifying the $375,000 price tag for the domain wasn’t too difficult. The previous owners were getting 48,000 unique visitors a month, Klinger explained. “If we took 1% of that, that’s 480 people that would possibly fly private,” he said. That may be an unrealistic conversion rate, so he keeps dividing it in half. “If we can get 30 clients a month by having jets.com as a domain name, the ROI would pay us back in a month or two....”

Yeah during football season. During the other times of the year I got 250-750 uniques per day. 99.9% of those people were looking for NY Jets football team.

On these figures, the biggest benefit the new owner will really get from the domain is branding & market positioning.....Without doubt, very powerful for a private jet company.

But, it seems, he's not likely to get a lot of natural (free) type-in jet-use-related traffic. Hope the buyer isn't primarily basing his investment on getting 30 (free) jet enquiries a month from owning the domain alone....

.

 

[Vincent]

Interesting info. I own jetoutlet.com. I wonder if it's worth more than 10

 

[TheLegendaryJP]

Ya, congrats Greg :lol:

:spit:

 

[dn-101]

Foolish sale.
With the right team in place (investors+legal + marketing), TMs, and some product just to give an impression that you're in biz - this name could've fetched $10 mil or more.

:asleep:

 

[Gerry]

Foolish sale.
With the right team in place (investors+legal + marketing), TMs, and some product just to give an impression that you're in biz - this name could've fetched $10 mil or more.

:asleep:

Coulda, shoulda, woulda...none of that has to do with a sale.

Speculating on domain names is one thing.

Speculating on what a price could bring is another.

If I remember correctly, Cowboys.com went for a similar amount.