While that is true, you also have to take into thought how far you're going to take the development and promotion of this name.
For instance, I run alot of commercials in my area, sometimes billboards, bus stop ads, and t-shirt ads, where alot of people wear my t-shirts around.
LocalProperty.com is very brandy. You could develop this by contacting small time real estate agents first in different states (ALL 50) who would put their ads in there in a heart beat. And then you begin the process of promotion. Since TV could get very expensive, you would promote throughout the internet, and make LocalProperty.com a searched domain. Theres alot more to do, but thats the simple run down.