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Madness in the gTLD market

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Well suppose you're selling bikes for a living in London, and you're really good at it. A real guru.
But what's your domain ?
- LondonBikes.guru ?
- BikesGuru.London ?
- LondonGuru.bike ?
- LondonBikesGuru.com ?
- LondonBikesGuru.shop ?

Honestly I don't understand how the new gtlds work and what problem they solve ! Shed your light if you can :)
 
Theo, great form as always my friend :)

asfas, that easy answer needs only one simple keystroke, here it is:

$
 
Honestly I don't understand how the new gtlds work and what problem they solve ! Shed your light if you can :)
If it is just the new TLD's, then London.bike works best. You would not want London.camera if you are selling bikes. Just as if you would not want London.bike if you are selling lighting
 
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