Major Development for China IDNers

[Rubber Duck]

You can now get an idea of the number of searches for Simplfied Chinese IDN at from Overture at the following link:

http://inventory.cn.overture.com/d/searchinventory/suggestion/

I picked up 7 dot coms and 2 dot nets with average monthly search in excess of 100K today.

Also confirmed quite staggering interest in keywords for our existing domains, not to mention the help it will give me in sorting out the rubbish!

For Traditional Chinese and Japanese, go to:

http://inventory.tw.overture.com/d/searchinventory/suggestion/
http://inventory.jp.overture.com/d/searchinventory/suggestion/

Finding that a lot of keywords show up on all three databases and that a lot of what I thought were Chinese are actually more meaningful as Japanese Kanji.

Best Regards
Dave Wrixon

 

[Olney]

I'd like to point out that these statistics only give results from those countries.
I just want to clarify why they are important.

If you search a term from the China overture it only gives you results from data in China.

By searching the US database it doesn't give you worldwide statistics. It gives you statistics from the US only. This would give US buyers the impression that the name or term isn't important.

We already bought more than 5 IDN domains in Japanese with at least a million searches a month, this tool helped us to realize the value.

 

[Rubber Duck]

I'd like to point out that these statistics only give results from those countries.
I just want to clarify why they are important.

If you search a term from the China overture it only gives you results from data in China.

By searching the US database it doesn't give you worldwide statistics. It gives you statistics from the US only. This would give US buyers the impression that the name or term isn't important.

We already bought more than 5 IDN domains in Japanese with at least a million searches a month, this tool helped us to realize the value.

Thanks for that Olney. Should have make things a bit more clear.

Actually, I think the picture is probably even more confusing than you have painted it. I believe the main Overture tool gives results for seaches on dot com sites of US base search engines, which may or may not come from the US, but certainly does not include most of the results from the Far East. These results do, however, seem currently to include most of the results from the Arabic World.

It should also be noted that whilst Overture will pick up substantial search results from Japan where Yahoo is huge, it is probably only picking up a small fraction of the Simplified Chinese Market, where it has little more than a toe hold, as the main seach engines in this market apart from Google are the indigenous Baidu.com and 3721.com.

Whilst, I accept that Overture does not accrue all the results even for the US market, I think it is likely that you could add a zero to the Chinese results to get a relative picture of their true significance. Not bad in view of the fact that Chinese search terms are already accruing up to 1 Million results per month!

Of course any further information that anyone might have on how these Far East Overture results are obtained will be extremely useful.

Best Regards
Dave Wrixon

 

[Olney]

At least for Japan they are using 2 different databases for stats.
Yahoo Japan almost works as a seperate entity.
I have Japanese results for things on the US yahoo in Japanese that is completely different when searching on Yahoo Japan.

The Overture Japan tool is certainly only geotargetted for Japan only.

 

[rolf]

May I ask how you are coming up with the terms in the first place, to insert into the search form? Are you using keyword lists of some sort?

thanks

You can now get an idea of the number of searches for Simplfied Chinese IDN at from Overture at the following link:

http://inventory.cn.overture.com/d/searchinventory/suggestion/

I picked up 7 dot coms and 2 dot nets with average monthly search in excess of 100K today.

Also confirmed quite staggering interest in keywords for our existing domains, not to mention the help it will give me in sorting out the rubbish!

For Traditional Chinese and Japanese, go to:

http://inventory.tw.overture.com/d/searchinventory/suggestion/
http://inventory.jp.overture.com/d/searchinventory/suggestion/

Finding that a lot of keywords show up on all three databases and that a lot of what I thought were Chinese are actually more meaningful as Japanese Kanji.

Best Regards
Dave Wrixon

 

[Rubber Duck]

May I ask how you are coming up with the terms in the first place, to insert into the search form? Are you using keyword lists of some sort?

thanks

No, we are not generally using keyword lists. The key as you have obviously realised is to generate the Extended Unicode Characters. Once you have these you can cut and paste them not only to check Overture Scores but also to register them at Domainsite.com.

The first approach was to use an electronic online dictionary. There are plenty of these on line both free and on a subscription basis. You can try Babel Fish or Google Language Tools. These might also be of interest:

http://www.systransoft.com/index.html
http://www.mdbg.net/chindict/chindict_welcome.php

You can also use word to generate characters, sometimes adding fonts sets for the various languages. This proved very useful in generating single characters.

I have recently registered some additional domains by taking the results from Overture itself. If you search on one term, it is often the case that more popular search terms are thrown up for related searches.

There is a list of top search terms at 3721.com, but these are fairly limited and you will need some knowledge of Chinese to access this although putting the URL into Google Language tools can be very useful.

Initially, we used Google search results to determine which Keywords were likely to be the most popular. Then we moved onto using the number of paid keyword searches in 3721.com, and also Baidu.com. The advent of the specific Simplified Chinese Overture tool, however, would seem to supercede these approaches.

I have picked up drops using listing under X, from Pool.com, but this can be quite time consuming. We registered drops manually as Snapnames and the like didn't support IDN. I had one upset punter on who lost out on the Japanese version of "jump.com" because my manual registeration worked when his Snapname didn't. It may be that some drop services now support these. There is definitely one Japanese speculator that has a quite sophisticated system for picking up drops, as I let some dot net go, then changed my mind, only to find he had snaffled most of them.

Hope that is helful. If I can provide more information please do not hesitate to ask.

Best Regards
Dave Wrixon

 

[Olney]

May I ask how you are coming up with the terms in the first place, to insert into the search form? Are you using keyword lists of some sort?

thanks

Then there's the lucky ones of us that happen to just be bilingual in Japanese & English & just type in cool common highly searched terms & find them all available or recently dropped for the picking.

My reading has actually improved a bit since buying IDNs...

 

[Rubber Duck]

Then there's the lucky ones of us that happen to just be bilingual in Japanese & English & just type in cool common highly searched terms & find them all available or recently dropped for the picking.

My reading has actually improved a bit since buying IDNs...

Yes, this is clearly a huge advantage in getting directly to popular terms.

The only language I am fluent in is French, and I haven't bothered with that! I have invested in Chinese, Japanese, Arabic, Russian and Hindi. We have made quite a few mistakes in some of these as local language website weren't even indexed in Arabic and Hindi, when we started out so we could not even get a Google score. However, when you are new registering domains that are potentially worth $xx,xxx-$x,xxx,xxx a few mistakes are all part of the game. Obviously, when usuable data becomes available such as local Overture Keyword Search Tools, the rubbish can be weeded out!

On balance I don't believe it is essential to be fluent in the Language you are investing in, but I would recommend avoiding registering domains purely on the basis of electronic translation as all words have synonyms, but not all these synonyms will be valuable keywords.

Best Regards
Dave Wrixon