Misleading Marketing Copy - MSNBC

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Misleading Marketing Copy
[SIZE=-1]MSNBC - 59 minutes ago[/SIZE]
[SIZE=-1]You may be tempted to use them, but avoid these phrases in your advertising and marketing materials. By Susan Gunelius We've all seen those ads on TV or in ...[/SIZE]

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[DDC_Cyn]

Interesting article. I think that today, many people are automatically suspicious when they see the words listed in that piece such as "free" and "No-Risk". Certainly, anyone who promises, "Double your income with this risk-free business opportunity," or even "Lose 100 pounds over night without dieting!" is going to be looked at with a skeptical eye.

If you've got a great product, the clear and honest facts are all you need to make the sale.

 

[draggar]

If you've got a great product, the clear and honest facts are all you need to make the sale.

So true in so many different industries...