Very catchy and brandable. End-User name; not the type of name that could be maximized by PPC or selling on this forum. In fact, I like it even more the more I think of it.....can't possibly forget it. Keep it forever until someone offers you low-to-mid XXXX. I often see people give warnings about possbile trademark violations for generic terms...and it is unbearable to read; however, I recall reading that the Monster.com people are pretty aggressive going after any type of monster name.....not that they would win....laughable I know. Good name.