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Jokes aside, I am sure some kids are fascinated by maps. Still, I do not see this as a big score. Of course Rand&McNally (or Mapquest or, or..) may thing differently and pleasantly surprise you with a hefty sponsorship.
Thanks, Yes I think a map company may well be interested.
I picked maps because it is a huge keyword about 60,000 daily searches on Wordtracker. It is in the top 30 most searched keywords, and it does relate to kids.