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I agree 100% with Rarethings.... Although I wouldnt pay 10k for it, I also wouldnt sell it for less than that. Reseller price shouldnt be lower than that. And end user can be anything above. Without much thought.. I can think of some good uses for that domain.
I agree with the low to mid xxx,xxx -end user. For a reseller- low xx,xxx if they are honest.
It would probably take 6 mo to a year to find the right buyer. I would go with a brokerage house like Great Domains or SEDO.
MyBusiness.com could be a clearing house for small businesses that don't want to maintain their own independent web site. It could be an incubator for startups. It could be an online bookkeeping site. Lots of possibilities.